Poo-Pourri

Marketing Strategy Breakdown

Logo of
Poo-Pourri
An overview of
Poo-Pourri
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Poo-Pourri

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Poo-Pourri? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Poo-Pourri team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 63.96% of their emails - the main ones they use are ✨ ⏰ 🎁 🎉 💰 🤯.

We display here a overview of Poo-Pourri email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'That's a wrap on our birthday celebrations 🎂' and 'Upgrade your cleaning routine 🚀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 64 on https://www.poopourri.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Poo-Pourri

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Poo-Pourri

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1867.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Poo-Pourri

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Poop - right? - Labor - Day - FINAL - flush

Emoji use in subject lines

63.96
% of subject lines have emojis

Most popular emojis

✨ - ⏰ - 🎁 - 🎉 - 💰 - 🤯

✨ - ⏰ - 🎁 - 🎉 - 💰 - 🤯

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThere are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Poo-Pourri

Featured Email Marketing Assets from

Poo-Pourri

That's a wrap on our birthday celebrations 🎂

That's a wrap on our birthday celebrations 🎂

Email from

Poo-Pourri

Upgrade your cleaning routine 🚀

Upgrade your cleaning routine 🚀

Email from

Poo-Pourri

Pit odor is annoying…

Pit odor is annoying…

Email from

Poo-Pourri

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Poo-Pourri

Featured Ads and Paid Media Assets from

Poo-Pourri

Poo-Pourri
Poo-Pourri

Feed Ad from

Poo-Pourri

Poo-Pourri
Poo-Pourri

Feed Ad from

Poo-Pourri

Poo-Pourri
Poo-Pourri

Feed Ad from

Poo-Pourri

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.poopourri.com/

Domain Rating

64
This is the overall metric that matters most, as it sets
Poo-Pourri
domain SEO authority.

It shows the power of
Poo-Pourri
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.poopourri.com/
, as their domain authority is
64
, their score can be considered under average.

Here, for
https://www.poopourri.com/
, as their domain authority is
64
, their score can be considered average.

Here, for
https://www.poopourri.com/
, as their domain authority is
64
, their score can be considered pretty good! 🙌

Here, for
https://www.poopourri.com/
, as their domain authority is
64
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11
One of the most important metrics for
Poo-Pourri
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
35
) and their Domain Rating.

Total Keywords

35
Why does this matter for
Poo-Pourri
SEO strategy? 

This is the total number of keywords where 
Poo-Pourri
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2492
The total number of domain who have a link to  
Poo-Pourri
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

22702
What's a backlink? A link from another domain that redirect to  
Poo-Pourri
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

20844

Backlinks NoFollow

6739

Backlinks Redirect

40

Backlinks Images

9055

Backlinks Frame

5

Backlinks Form

1774

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Poo-Pourri

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AWIN

AWIN

Affiliate tracking application.

ads

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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route

route

Shipping protection for merchants.

shipping

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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YouTube

YouTube

Embedded videos from YouTube.

media

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Personalized gifts industry is up and blooming with innovative brands offering unique and bespoke styles. Personalised gifts allow customers to write their own little messages, include the receiver’s name, send a gift video, or choose the wrapping they want the retailer to use. Take these brands for example: uncommon goods, Getting Personal, Folksy, and Smartbox France among many others.

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