RipNDip

Marketing Strategy Breakdown

Logo of
RipNDip
An overview of
RipNDip
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

RipNDip

- Ecommerce marketing strategy

Here are some marketing takeaways for RipNDip.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! RipNDip could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 65.45% of their emails - the main ones they use are ⭐ 🔥 💕 😈 👼 🛹.

On Panoramata, we gather and analyze the entire RipNDip email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'new heaven and hell plush dolls to the site ☁️🔥' and 'Spring Graphic Tees ⛅🔥'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://www.ripndipclothing.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

RipNDip

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

RipNDip

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

8948.02
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

RipNDip

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

For - You - Holiday - Essentials - Do - Figure

Emoji use in subject lines

65.45
% of subject lines have emojis

Most popular emojis

⭐ - 🔥 - 💕 - 😈 - 👼 - 🛹

⭐ - 🔥 - 💕 - 😈 - 👼 - 🛹

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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RipNDip

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Featured Email Marketing Assets from

RipNDip

new heaven and hell plush dolls to the site ☁️🔥

new heaven and hell plush dolls to the site ☁️🔥

Email from

RipNDip

Spring Graphic Tees ⛅🔥

Spring Graphic Tees ⛅🔥

Email from

RipNDip

We Out Here 420 Collection Out Now! 👽

We Out Here 420 Collection Out Now! 👽

Email from

RipNDip

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Featured Ads and Paid Media Examples from

RipNDip

RipNDip
RipNDip

Feed Ad from

RipNDip

RipNDip
RipNDip

Feed Ad from

RipNDip

RipNDip
RipNDip

Feed Ad from

RipNDip

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ripndipclothing.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
RipNDip
domain SEO authority.

It shows the power of
RipNDip
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ripndipclothing.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://www.ripndipclothing.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://www.ripndipclothing.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://www.ripndipclothing.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

215690
One of the most important metrics for
RipNDip
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
43313
) and their Domain Rating.

Total Keywords

43313
Why does this matter for
RipNDip
SEO strategy? 

This is the total number of keywords where 
RipNDip
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

671
The total number of domain who have a link to  
RipNDip
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
RipNDip
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

shop

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HulkApps

HulkApps

Shopify apps builder.

shop

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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route

route

Shipping protection for merchants.

shipping

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

shop

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, all in one"
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what my competitors are doing
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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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