Chubbies

Marketing Strategy Breakdown

Logo of
Chubbies
An overview of
Chubbies
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Chubbies

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Chubbies.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Chubbies team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.95% of their emails - the main ones they use are ⏰ ⚡ 🏀 🩳 ⛳.

We display here a overview of Chubbies email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'NEW Lake Shorts' and 'Hot Top PATRIOTIC COLLECTION Drop'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.chubbiesshorts.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Chubbies

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
22.0
characters

What about

Chubbies

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3364.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Chubbies

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

N.E.W.S.T.R.E.T.C.H.S.H.I.R.T.S. - N.E.W.S.T.R.E.T.C.H.S.H.I.R.T.S. - Caution: - sadly... - You - YOU'RE

Emoji use in subject lines

1.95
% of subject lines have emojis

Most popular emojis

⏰ - ⚡ - 🏀 - 🩳 - ⛳

⏰ - ⚡ - 🏀 - 🩳 - ⛳

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAnd finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Chubbies

Featured Email Marketing Assets from

Chubbies

NEW Lake Shorts

NEW Lake Shorts

Email from

Chubbies

Hot Top PATRIOTIC COLLECTION Drop

Hot Top PATRIOTIC COLLECTION Drop

Email from

Chubbies

Choose Greatness

Choose Greatness

Email from

Chubbies

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Chubbies

Featured Ads and Paid Media Assets from

Chubbies

Chubbies
Chubbies

We just changed the pants game FOREVER. Once you try these on, you'll put your old pants straight into a shredder

Yeah, They're That Comfy

Yeah, They're That Comfy

Feed Ad from

Chubbies

Chubbies
Chubbies

Remember the other day when you told your friend you wished we made pants? Yeah, we heard that and WE MADE PANTS.

We're Always Listening

We're Always Listening

Feed Ad from

Chubbies

Chubbies
Chubbies

The only pair of pants approved by the CNRTA (Chubbies National Rad Times Association).

CNRTA APPROVED

CNRTA APPROVED

Feed Ad from

Chubbies

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.chubbiesshorts.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Chubbies
domain SEO authority.

It shows the power of
Chubbies
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.chubbiesshorts.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.chubbiesshorts.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.chubbiesshorts.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.chubbiesshorts.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

226813
One of the most important metrics for
Chubbies
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
61746
) and their Domain Rating.

Total Keywords

61746
Why does this matter for
Chubbies
SEO strategy? 

This is the total number of keywords where 
Chubbies
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2996
The total number of domain who have a link to  
Chubbies
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

25401
What's a backlink? A link from another domain that redirect to  
Chubbies
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

20648

Backlinks NoFollow

6809

Backlinks Redirect

93

Backlinks Images

3584

Backlinks Frame

0

Backlinks Form

4588

Need more assets?
Unlock all the assets on

Chubbies

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

Discover →More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

Discover →More details →
Carro

Carro

All in one marketing platform for eCommerce.

analytics

Discover →More details →
Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

Discover →More details →
Gladly

Gladly

Customer service technology platform.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Honeycomb Upsell Funnels

Honeycomb Upsell Funnels

Post purchase upsell funnels by Conversion Bear.

shop

Discover →More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

Discover →More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

Discover →More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

Discover →More details →
Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

Discover →More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

Discover →More details →
route

route

Shipping protection for merchants.

shipping

Discover →More details →
Secure Login by Oxi Apps

Secure Login by Oxi Apps

Easier and Faster Login with Facebook, Google, Twitter, LinkedIn & Amazon for Shopify.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →
Typeform

Typeform

Simple well designed forms widget.

widgets

Discover →More details →
Yottaa

Yottaa

Online user experience optimization service.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

AVIE

Fashion

More details →

Country Road

Fashion

More details →

Sardinelli Store

Fashion

More details →

Tidal Sandals

Fashion

More details →

Lagatta

Fashion

More details →

Natura - ES

Accessories

More details →

Related Insights

Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.

Marketing
Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Sober October email marketing: campaign inspiration and examples

Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.

Marketing
Sober October email marketing: campaign inspiration and examples

Summer Email Marketing Ideas And Templates Ready To Use!

If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.

Marketing
Summer Email Marketing Ideas And Templates Ready To Use!

Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.