ripple

Marketing Strategy Breakdown

Logo of
ripple

Our botanical blends and zero-nicotine formulas are a non-addictive and plant-powered alternative.

An overview of
ripple
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

ripple

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for ripple, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the ripple team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 74.34% of their emails - the main ones they use are 🍓 🕊️ 💸 🌞 🚭 🥭.

On Panoramata, we gather and analyze the entire ripple email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'running low on ♥️' and 'The prizes are in 💸'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 22 on https://www.therippleco.co.uk/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

ripple

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
22.0
characters

What about

ripple

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3623.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

ripple

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

SPOOKYMOO - Go - to - about - PEACE - expire

Emoji use in subject lines

74.34
% of subject lines have emojis

Most popular emojis

🍓 - 🕊️ - 💸 - 🌞 - 🚭 - 🥭

🍓 - 🕊️ - 💸 - 🌞 - 🚭 - 🥭

Yes, these emojis are pretty. But what are their usage telling us? And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

ripple

Featured Email Marketing Assets from

ripple

running low on ♥️

running low on ♥️

Email from

ripple

The prizes are in 💸

The prizes are in 💸

Email from

ripple

The prizes are in 💸

The prizes are in 💸

Email from

ripple

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

ripple

Featured Ads and Paid Media Assets from

ripple

ripple
ripple

The POD system has landed 🚀. Discover the cleanest plant-powered puffs yet with our all-new infinitely rechargeable design. Connects seamlessly to your POD flavour of choice for the most advanced of nicotine-free puffs.🌱 Plant-powered ingredients🌱 Magnetic POD connection🌱 Light-activated battery level🌱 Fast-charging: lasts for two whole POD packs (400 puffs each)🌱 POD packs are 100% recyclable

Feed Ad from

ripple

ripple
ripple

The POD system has landed 🚀. Discover the cleanest plant-powered puffs yet with our all-new infinitely rechargeable design. Connects seamlessly to your POD flavour of choice for the most advanced of nicotine-free puffs🌱 Plant-powered ingredients🌱 Magnetic POD connection🌱 Light-activated battery level🌱 Fast-charging: lasts for two whole POD packs (400 puffs each)🌱 POD packs are 100% recyclable

Feed Ad from

ripple

ripple
ripple

The POD system has landed 🚀. Discover the cleanest plant-powered puffs yet with our all-new infinitely rechargeable design. Connects seamlessly to your POD flavour of choice for the most advanced of nicotine-free inhalations.🌱 Plant-powered ingredients🌱 Magnetic POD connection🌱 Light-activated battery level🌱 Fast-charging: lasts for two whole POD packs (400 puffs each)🌱 POD packs are 100% recyclable

Feed Ad from

ripple

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.therippleco.co.uk/

Domain Rating

22
This is the overall metric that matters most, as it sets
ripple
domain SEO authority.

It shows the power of
ripple
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.therippleco.co.uk/
, as their domain authority is
22
, their score can be considered under average.

Here, for
https://www.therippleco.co.uk/
, as their domain authority is
22
, their score can be considered average.

Here, for
https://www.therippleco.co.uk/
, as their domain authority is
22
, their score can be considered pretty good! 🙌

Here, for
https://www.therippleco.co.uk/
, as their domain authority is
22
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1754
One of the most important metrics for
ripple
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
957
) and their Domain Rating.

Total Keywords

957
Why does this matter for
ripple
SEO strategy? 

This is the total number of keywords where 
ripple
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9
The total number of domain who have a link to  
ripple
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

420
What's a backlink? A link from another domain that redirect to  
ripple
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

420

Backlinks NoFollow

159

Backlinks Redirect

0

Backlinks Images

14

Backlinks Frame

0

Backlinks Form

0

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Unlock all the assets on

ripple

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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Related Industries

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brands overview

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brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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