Rocket Dog
Marketing Strategy Breakdown

Logo of
Rocket Dog
An overview of
Rocket Dog
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Rocket Dog
Ecommerce Marketing Strategy

Here are some marketing takeaways for Rocket Dog.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Rocket Dog could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are ⭐ 😎 🎄 😍 🚨 🥰.

We display here a overview of Rocket Dog email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'New Sunset Braid Will Brighten Your Day 😎' and 'Mood boosting Trainers'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://www.rocketdog.co.uk/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Rocket Dog
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Rocket Dog

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

983.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rocket Dog

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Eyelet - Our - gift - to - Good - )

Emoji use in subject lines

66.67
% of subject lines have emojis

Most popular emojis

⭐ - 😎 - 🎄 - 😍 - 🚨 - 🥰

⭐ - 😎 - 🎄 - 😍 - 🚨 - 🥰

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Rocket Dog

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Featured Email Marketing Assets from

Rocket Dog

New Sunset Braid Will Brighten Your Day 😎

New Sunset Braid Will Brighten Your Day 😎

Email from

Rocket Dog

Mood boosting Trainers

Mood boosting Trainers

Email from

Rocket Dog

We salute you ma'am 👑

We salute you ma'am 👑

Email from

Rocket Dog

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Featured Ads and Paid Media Examples from

Rocket Dog

Rocket Dog
Rocket Dog

Feed Ad from

Rocket Dog

Rocket Dog
Rocket Dog

Feed Ad from

Rocket Dog

Rocket Dog
Rocket Dog

Rocket Dog Europe

Rocket Dog Europe

Feed Ad from

Rocket Dog

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.rocketdog.co.uk/

Domain Rating

41
This is the overall metric that matters most, as it sets
Rocket Dog
domain SEO authority.

It shows the power of
Rocket Dog
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.rocketdog.co.uk/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://www.rocketdog.co.uk/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://www.rocketdog.co.uk/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://www.rocketdog.co.uk/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27718
One of the most important metrics for
Rocket Dog
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2582
) and their Domain Rating.

Total Keywords

2582
Why does this matter for
Rocket Dog
SEO strategy? 

This is the total number of keywords where 
Rocket Dog
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

438
The total number of domain who have a link to  
Rocket Dog
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

119
What's a backlink? A link from another domain that redirect to  
Rocket Dog
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

120

Backlinks NoFollow

90

Backlinks Redirect

0

Backlinks Images

58

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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GemPages

GemPages

Create simple one page layouts for Shopify.

shop

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

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Related Industries

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brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

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Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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