Shu Uemura

Marketing Strategy Breakdown

Logo of
Shu Uemura
An overview of
Shu Uemura
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Shu Uemura

- Ecommerce marketing strategy

There’s a lot to learn from Shu Uemura ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Shu Uemura could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 97.17% of their emails - the main ones they use are ✨ 🎁 🔥 ⚡ 📣 💄.

We display here a overview of Shu Uemura email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'the new eyebrow pencil you need 🌟' and 'mini essentials kit with purchase 🎁'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.shuuemura-usa.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Shu Uemura

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Shu Uemura

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

478.70
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Shu Uemura

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

enjoy - 25% - off - sitewide - final - blossom

Emoji use in subject lines

97.17
% of subject lines have emojis

Most popular emojis

✨ - 🎁 - 🔥 - ⚡ - 📣 - 💄

✨ - 🎁 - 🔥 - ⚡ - 📣 - 💄

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Shu Uemura

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Featured Email Marketing Assets from

Shu Uemura

the new eyebrow pencil you need 🌟

the new eyebrow pencil you need 🌟

Email from

Shu Uemura

mini essentials kit with purchase 🎁

mini essentials kit with purchase 🎁

Email from

Shu Uemura

your favourite cleansing oil is waiting for you 🙌

your favourite cleansing oil is waiting for you 🙌

Email from

Shu Uemura

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Featured Ads and Paid Media Examples from

Shu Uemura

Shu Uemura
Shu Uemura

Feed Ad from

Shu Uemura

Shu Uemura
Shu Uemura

Feed Ad from

Shu Uemura

Shu Uemura
Shu Uemura

Feed Ad from

Shu Uemura

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.shuuemura-usa.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Shu Uemura
domain SEO authority.

It shows the power of
Shu Uemura
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.shuuemura-usa.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://www.shuuemura-usa.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://www.shuuemura-usa.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://www.shuuemura-usa.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

22895
One of the most important metrics for
Shu Uemura
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6366
) and their Domain Rating.

Total Keywords

6366
Why does this matter for
Shu Uemura
SEO strategy? 

This is the total number of keywords where 
Shu Uemura
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Shu Uemura
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

95593
What's a backlink? A link from another domain that redirect to  
Shu Uemura
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

94894

Backlinks NoFollow

12078

Backlinks Redirect

438

Backlinks Images

6947

Backlinks Frame

4

Backlinks Form

255

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Softwares and Marketing eCommerce Stack

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Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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YouTube

Embedded videos from YouTube.

media

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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