Sons

Marketing Strategy Breakdown

Logo of
Sons
An overview of
Sons
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Sons

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Sons, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Sons could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.75% of their emails - the main ones they use are 📚 ☀️ 🤖 ⚡ 🔔 🎆.

We display here a overview of Sons email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Get 6-months for the price of 3' and 'May Payday Deal - Get 6 months for the price of 3'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://sons.co.uk/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Sons

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Sons

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2234.31
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sons

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

2022 - - - Get - started - Up - Stock

Emoji use in subject lines

18.75
% of subject lines have emojis

Most popular emojis

📚 - ☀️ - 🤖 - ⚡ - 🔔 - 🎆

📚 - ☀️ - 🤖 - ⚡ - 🔔 - 🎆

What does it say about their email marketing strategy - especially on their subject lines? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Sons

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Featured Email Marketing Assets from

Sons

Get 6-months for the price of 3

Get 6-months for the price of 3

Email from

Sons

May Payday Deal - Get 6 months for the price of 3

May Payday Deal - Get 6 months for the price of 3

Email from

Sons

Sons Summer Sale - Shop Now ☀️

Sons Summer Sale - Shop Now ☀️

Email from

Sons

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Featured Ads and Paid Media Examples from

Sons

Sons
Sons

Feed Ad from

Sons

Sons
Sons

Feed Ad from

Sons

Sons
Sons

Feed Ad from

Sons

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://sons.co.uk/

Domain Rating

29
This is the overall metric that matters most, as it sets
Sons
domain SEO authority.

It shows the power of
Sons
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://sons.co.uk/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://sons.co.uk/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://sons.co.uk/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://sons.co.uk/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7187
One of the most important metrics for
Sons
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8640
) and their Domain Rating.

Total Keywords

8640
Why does this matter for
Sons
SEO strategy? 

This is the total number of keywords where 
Sons
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

401
The total number of domain who have a link to  
Sons
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Sons
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

22

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Related Industries

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brands overview

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brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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