St Frock

Marketing Strategy Breakdown

Logo of
St Frock
An overview of
St Frock
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

St Frock

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand St Frock ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the St Frock team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.92% of their emails - the main ones they use are ✨.

On Panoramata, we gather and analyze the entire St Frock email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'JUST IN! 70 NEW STYLES' and 'Winter's Prettiest! Be The Wild One!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.stfrock.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

St Frock

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

St Frock

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4338.59
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

St Frock

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Free - To - Have - Fun - Just - Irresistibly

Emoji use in subject lines

1.92
% of subject lines have emojis

Most popular emojis

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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St Frock

Featured Email Marketing Assets from

St Frock

JUST IN! 70 NEW STYLES

JUST IN! 70 NEW STYLES

Email from

St Frock

Winter's Prettiest! Be The Wild One!

Winter's Prettiest! Be The Wild One!

Email from

St Frock

COUPLE LOVE: layers upon layers

COUPLE LOVE: layers upon layers

Email from

St Frock

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

St Frock

Featured Ads and Paid Media Assets from

St Frock

St Frock
St Frock

Winter Daze at work 😍 7 Days 7 Styles 😍 Shop Now > bit.ly/3MjZx6P

Feed Ad from

St Frock

St Frock
St Frock

🖤Back to Black 🖤Winter Daze at work 😍 7 Days 7 Styles 😍 Shop Now > bit.ly/3MjZx6P

Feed Ad from

St Frock

St Frock
St Frock

You'll be smiling for days seeing our Pearsona Smock in your wardrobe collection! 😍 Your sign to shop is here >bit.ly/3EzzkPJJ

Feed Ad from

St Frock

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.stfrock.com.au/

Domain Rating

45
This is the overall metric that matters most, as it sets
St Frock
domain SEO authority.

It shows the power of
St Frock
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.stfrock.com.au/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://www.stfrock.com.au/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://www.stfrock.com.au/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://www.stfrock.com.au/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

115591
One of the most important metrics for
St Frock
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
20007
) and their Domain Rating.

Total Keywords

20007
Why does this matter for
St Frock
SEO strategy? 

This is the total number of keywords where 
St Frock
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

628
The total number of domain who have a link to  
St Frock
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
St Frock
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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St Frock

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

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brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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