Gymshark

Marketing Strategy Breakdown

Logo of
Gymshark

Gymshark is one of the fastest growing and most recognisable fitness apparel and accessories brands, supported by over 5 million highly engaged social media followers and customers in 100’s of countries.

Imagine working in a world of rapid change, where open minded, ambitious, curious, creative and resourceful people exist.

An overview of
Gymshark
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Gymshark

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Gymshark? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Gymshark team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 63.48% of their emails - the main ones they use are 🔥 👀 🤩 ♂️ ♀️ 🏋.

On Panoramata, we gather and analyze the entire Gymshark email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'UP TO 60% OFF 🔥' and 'On Sale - And In Your Size'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.gymshark.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Gymshark

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Gymshark

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2537.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Gymshark

 gets a score of

-4.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Oops... - Rest - go - or - Sneak - home

Emoji use in subject lines

63.48
% of subject lines have emojis

Most popular emojis

🔥 - 👀 - 🤩 - ♂️ - ♀️ - 🏋

🔥 - 👀 - 🤩 - ♂️ - ♀️ - 🏋

What does it say about their email marketing strategy - especially on their subject lines? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Gymshark

Featured Email Marketing Assets from

Gymshark

UP TO 60% OFF 🔥

UP TO 60% OFF 🔥

Email from

Gymshark

On Sale - And In Your Size

On Sale - And In Your Size

Email from

Gymshark

Ending soon! The Gymshark Sale

Ending soon! The Gymshark Sale

Email from

Gymshark

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Gymshark

Featured Ads and Paid Media Assets from

Gymshark

Gymshark
Gymshark

Was könnte diese nicen Styles NOCH besser machen? 👀 Richtig, 60% Rabatt* im Gymshark Sale. Hol sie dir ab 26. Mai, 10 Uhr ⏰ *Nur auf ausgewählte Styles.

Feed Ad from

Gymshark

Gymshark
Gymshark

Deine beste Performance hat dein bestes Outfit verdient. Entdecke jetzt unsere Looks für mehr Leistung und Style. 💪

Gymshark Crest Shorts - Charcoal Marl

Gymshark Crest Shorts - Charcoal Marl

Feed Ad from

Gymshark

Gymshark
Gymshark

Deine beste Performance hat dein bestes Outfit verdient. Entdecke jetzt unsere Looks für mehr Leistung und Style. 💪

Gymshark Flex Sports Long Sleeve Crop Top - Black/Charcoal

Gymshark Flex Sports Long Sleeve Crop Top - Black/Charcoal

Feed Ad from

Gymshark

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.gymshark.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Gymshark
domain SEO authority.

It shows the power of
Gymshark
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.gymshark.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.gymshark.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.gymshark.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.gymshark.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1392336
One of the most important metrics for
Gymshark
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
132280
) and their Domain Rating.

Total Keywords

132280
Why does this matter for
Gymshark
SEO strategy? 

This is the total number of keywords where 
Gymshark
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5240
The total number of domain who have a link to  
Gymshark
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

46736
What's a backlink? A link from another domain that redirect to  
Gymshark
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

46266

Backlinks NoFollow

30871

Backlinks Redirect

434

Backlinks Images

6482

Backlinks Frame

1

Backlinks Form

0

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Gymshark

Softwares and Marketing eCommerce Stack

Datadog

Datadog

Cloud Monitoring as a Service system.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
mParticle

mParticle

Add new partners without code changes or waiting for app store approval.

analytics

Discover →More details →
Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →

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Related Industries

Clothes

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Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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