StriVectin

Marketing Strategy Breakdown

Logo of
StriVectin
An overview of
StriVectin
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

StriVectin

- Ecommerce marketing strategy

Here are some marketing takeaways for StriVectin.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! StriVectin could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 41.43% of their emails - the main ones they use are ✨ ⭐ ❤️ 📣 🖤 ⏰.

On Panoramata, we gather and analyze the entire StriVectin email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Take 25% Off Your New Summer Staples' and 'Tick Tock ⏰25% OFF Ends in 24 Hours!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.strivectin.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

StriVectin

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

StriVectin

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

672.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

StriVectin

 gets a score of

3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Friday - Starts - Now - The - THIS - to

Emoji use in subject lines

41.43
% of subject lines have emojis

Most popular emojis

✨ - ⭐ - ❤️ - 📣 - 🖤 - ⏰

✨ - ⭐ - ❤️ - 📣 - 🖤 - ⏰

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAlso, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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StriVectin

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Featured Email Marketing Assets from

StriVectin

Take 25% Off Your New Summer Staples

Take 25% Off Your New Summer Staples

Email from

StriVectin

Tick Tock ⏰25% OFF Ends in 24 Hours!

Tick Tock ⏰25% OFF Ends in 24 Hours!

Email from

StriVectin

Get Your Skin Summer-Ready ☀️

Get Your Skin Summer-Ready ☀️

Email from

StriVectin

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Featured Ads and Paid Media Examples from

StriVectin

StriVectin
StriVectin

Feed Ad from

StriVectin

StriVectin
StriVectin

Feed Ad from

StriVectin

StriVectin
StriVectin

Feed Ad from

StriVectin

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.strivectin.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
StriVectin
domain SEO authority.

It shows the power of
StriVectin
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.strivectin.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://www.strivectin.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://www.strivectin.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://www.strivectin.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

35538
One of the most important metrics for
StriVectin
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8805
) and their Domain Rating.

Total Keywords

8805
Why does this matter for
StriVectin
SEO strategy? 

This is the total number of keywords where 
StriVectin
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
StriVectin
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

23626
What's a backlink? A link from another domain that redirect to  
StriVectin
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

23383

Backlinks NoFollow

9026

Backlinks Redirect

106

Backlinks Images

2300

Backlinks Frame

0

Backlinks Form

24

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Dynamic Yield

Automated conversion optimization and content personalization.

analytics

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Modern website and web apps generator for React.

framework

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widgets

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Vimeo

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media

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Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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