Sugarpova

Marketing Strategy Breakdown

Logo of
Sugarpova
An overview of
Sugarpova
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Sugarpova

- Ecommerce marketing strategy

There’s a lot to learn from Sugarpova ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Sugarpova team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are 🍫 🎃 ✨.

We display here a overview of Sugarpova email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Halloween Sale! Free Chocolate 🍫' and 'Smitten Gummies ✨Magically Sweet!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://sugarpova.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Sugarpova

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
26.0
characters

What about

Sugarpova

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2513.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sugarpova

 gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Free - Chocolate - Scary - Good - 25% - Off

Emoji use in subject lines

66.67
% of subject lines have emojis

Most popular emojis

🍫 - 🎃 - ✨

🍫 - 🎃 - ✨

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Sugarpova

Featured Email Marketing Assets from

Sugarpova

Halloween Sale! Free Chocolate 🍫

Halloween Sale! Free Chocolate 🍫

Email from

Sugarpova

Smitten Gummies ✨Magically Sweet!

Smitten Gummies ✨Magically Sweet!

Email from

Sugarpova

Complete your Purchase

Complete your Purchase

Email from

Sugarpova

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Sugarpova

Featured Ads and Paid Media Assets from

Sugarpova

Sugarpova
Sugarpova

Feed Ad from

Sugarpova

Sugarpova
Sugarpova

Feed Ad from

Sugarpova

Sugarpova
Sugarpova

Feed Ad from

Sugarpova

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://sugarpova.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Sugarpova
domain SEO authority.

It shows the power of
Sugarpova
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://sugarpova.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://sugarpova.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://sugarpova.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://sugarpova.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2132
One of the most important metrics for
Sugarpova
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1333
) and their Domain Rating.

Total Keywords

1333
Why does this matter for
Sugarpova
SEO strategy? 

This is the total number of keywords where 
Sugarpova
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1676
The total number of domain who have a link to  
Sugarpova
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

18488
What's a backlink? A link from another domain that redirect to  
Sugarpova
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

18352

Backlinks NoFollow

1846

Backlinks Redirect

129

Backlinks Images

6245

Backlinks Frame

0

Backlinks Form

0

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Sugarpova

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

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HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

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Magento Enterprise

Magento Enterprise

Magento Enterprise Edition is a eCommerce platform that can scale to support the largest of online stores. Owned by Adobe.

shop

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MyShopify

MyShopify

Hosted Shopify store.

link

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Section Feed by Maestrooo

Section Feed by Maestrooo

Showcase your Instagram feed on Shopify.

shop

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →

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