Sand & Sky

Marketing Strategy Breakdown

Logo of
Sand & Sky
An overview of
Sand & Sky
Marketing Strategy data - their Email Marketing Strategy (some of their
Bluecore
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Sand & Sky

- Ecommerce marketing strategy

There’s a lot to learn from Sand & Sky ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Sand & Sky team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Bluecore .

We display here a overview of Sand & Sky email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Don't miss out! 50% off second item' and 'Christ our top picks just for you!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://www.sandandsky.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Sand & Sky

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Sand & Sky

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1872.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sand & Sky

 gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Bluecore

Most common words

Bumpy - Skin - remedy: - Australian - Don't - Boss

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Sand & Sky

Featured Email Marketing Assets from

Sand & Sky

Don't miss out! 50% off second item

Don't miss out! 50% off second item

Email from

Sand & Sky

Christ our top picks just for you!

Christ our top picks just for you!

Email from

Sand & Sky

Your masking essentials

Your masking essentials

Email from

Sand & Sky

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Sand & Sky

Featured Ads and Paid Media Assets from

Sand & Sky

Sand & Sky
Sand & Sky

Introducing our NEW Glow Berries Intense Glow Moisturiser: Defy signs of aging, restore bounce and fight free radicals for smooth, glowing skin

Achieve lit-from-within skin effortlessly

Achieve lit-from-within skin effortlessly

Feed Ad from

Sand & Sky

Sand & Sky
Sand & Sky

Australian Glow Berries Skincare - Face Mask, Serum, Exfoliator and Value Kits

Australian Glow Berries Skincare - Face Mask, Serum, Exfoliator and Value Kits

Feed Ad from

Sand & Sky

Sand & Sky
Sand & Sky

Defy signs of aging and restore bounce and brightness with our NEW Ready Set Glow Kit. Save 20% with this kit and get your glow on!

Antioxidant powerhouse trio for the dreamiest glow

Antioxidant powerhouse trio for the dreamiest glow

Feed Ad from

Sand & Sky

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.sandandsky.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
Sand & Sky
domain SEO authority.

It shows the power of
Sand & Sky
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.sandandsky.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://www.sandandsky.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://www.sandandsky.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://www.sandandsky.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

22667
One of the most important metrics for
Sand & Sky
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4730
) and their Domain Rating.

Total Keywords

4730
Why does this matter for
Sand & Sky
SEO strategy? 

This is the total number of keywords where 
Sand & Sky
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

659
The total number of domain who have a link to  
Sand & Sky
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

91
What's a backlink? A link from another domain that redirect to  
Sand & Sky
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

91

Backlinks NoFollow

81

Backlinks Redirect

0

Backlinks Images

14

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Sand & Sky

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Hotjar for Shopify

Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Friendbuy

Friendbuy

A referral marketing optimization service.

cms

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

Discover →More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

Discover →More details →
Littledata

Littledata

Google Anayltics toolbox software.

analytics

Discover →More details →
ManyChat

ManyChat

Facebook bot to engage audience.

widgets

Discover →More details →
Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Narrative

Narrative

Data commercialization platform.

ads

Discover →More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

Discover →More details →
Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Postmark

Postmark

Email delivery for web apps.

mx

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

Discover →More details →
Refersion

Refersion

Affiliate tracking management program.

ads

Discover →More details →
Ryviu

Ryviu

Social proof review system for eCommerce businesses.

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

Discover →More details →
Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

Discover →More details →
Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

Discover →More details →
Yieldify

Yieldify

Shop cart abandonment and lead generation service.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →
Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →
Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

From Yours

Personal Care

More details →

Summer Fridays

Personal Care

More details →

Kate Somerville

Personal Care

More details →

Playa

Personal Care

More details →

The Lazy Cloud

Personal Care

More details →

Virtue Labs

Personal Care

More details →

Related Insights

Pet, Pet Food and Petcare ecommerce marketing strategies - Ideas, Benchmarks and Examples

Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.

Marketing
Pet, Pet Food and Petcare  ecommerce marketing strategies - Ideas, Benchmarks and Examples

Halloween marketing ideas to create scary good email campaigns

October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.

Marketing
Halloween marketing ideas to create scary good email campaigns

The most active brands during Black Friday

No doubt Black Friday is one of the biggest sales for most brands. It is often the busiest shopping day of the year because it kicks off the holiday season. Retailers typically offer huge discounts on a ton of products.We have identified the top 3 most active brands during Black Friday of 2021 based on promotional emails they sent to subscribers.

Marketing
The most active brands during Black Friday

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.