Upright

Marketing Strategy Breakdown

Logo of
Upright
An overview of
Upright
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Upright

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Upright, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Upright improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 88.89% of their emails - the main ones they use are 📱 👩 🎁 👌 ⏰ 📩.

On Panoramata, we gather and analyze the entire Upright email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '50% OFF - Get it before it expires! ⏰😱' and '📱Last hours: Up to 50% OFF!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 14 on https://www.uprightoats.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Upright

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Upright

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

625.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Upright

 gets a score of

-5.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

t - your - fault... - Welcome - 50% - time:

Emoji use in subject lines

88.89
% of subject lines have emojis

Most popular emojis

📱 - 👩 - 🎁 - 👌 - ⏰ - 📩

📱 - 👩 - 🎁 - 👌 - ⏰ - 📩

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Upright

Featured Email Marketing Assets from

Upright

50% OFF - Get it before it expires! ⏰😱

50% OFF - Get it before it expires! ⏰😱

Email from

Upright

📱Last hours: Up to 50% OFF!

📱Last hours: Up to 50% OFF!

Email from

Upright

📱Upright: their reviews = our story!

📱Upright: their reviews = our story!

Email from

Upright

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Upright

Featured Ads and Paid Media Assets from

Upright

Upright
Upright

End of financial year sale with $20 OFF RRP. Now Only $99 for GO 2 — your personal posture trainer 🔥 ️ ✔️ Improve the posture easily ️✔️ Strengthen the back & core ️✔️ Forget about slouch and back pain Don't miss your chance — Offer valid until June 30, 2022

Feed Ad from

Upright

Upright
Upright

Winter sale with $20 OFF RRP. Now Only $59 for GO S — your personal posture trainer 🔥✔️ Improve the posture easily️✔️ Strengthen the back & core️✔️ Forget about slouch and back painDon't miss your chance — Offer valid until July 31, 2022

Stop the slouch in 2 weeks

Stop the slouch in 2 weeks

Feed Ad from

Upright

Upright
Upright

Stop the slouch in 2 weeks

Stop the slouch in 2 weeks

Feed Ad from

Upright

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.uprightoats.com/

Domain Rating

14
This is the overall metric that matters most, as it sets
Upright
domain SEO authority.

It shows the power of
Upright
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.uprightoats.com/
, as their domain authority is
14
, their score can be considered under average.

Here, for
https://www.uprightoats.com/
, as their domain authority is
14
, their score can be considered average.

Here, for
https://www.uprightoats.com/
, as their domain authority is
14
, their score can be considered pretty good! 🙌

Here, for
https://www.uprightoats.com/
, as their domain authority is
14
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

144
One of the most important metrics for
Upright
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
295
) and their Domain Rating.

Total Keywords

295
Why does this matter for
Upright
SEO strategy? 

This is the total number of keywords where 
Upright
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

129
The total number of domain who have a link to  
Upright
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

221
What's a backlink? A link from another domain that redirect to  
Upright
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

220

Backlinks NoFollow

44

Backlinks Redirect

1

Backlinks Images

5

Backlinks Frame

0

Backlinks Form

0

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Upright

Softwares and Marketing eCommerce Stack

Coming soon.

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