Monitoring Website Traffic Organic SEO data and Email Marketing Data for Upright, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Upright improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 88.89% of their emails - the main ones they use are 📱 👩 🎁 👌 ⏰ 📩.
On Panoramata, we gather and analyze the entire Upright email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '50% OFF - Get it before it expires! ⏰😱' and '📱Last hours: Up to 50% OFF!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 14 on https://www.uprightoats.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
t - your - fault... - Welcome - 50% - time:
Emoji use in subject lines
Most popular emojis
📱 - 👩 - 🎁 - 👌 - ⏰ - 📩
📱 - 👩 - 🎁 - 👌 - ⏰ - 📩
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
50% OFF - Get it before it expires! ⏰😱
📱Last hours: Up to 50% OFF!
📱Upright: their reviews = our story!
End of financial year sale with $20 OFF RRP. Now Only $99 for GO 2 — your personal posture trainer 🔥 ️ ✔️ Improve the posture easily ️✔️ Strengthen the back & core ️✔️ Forget about slouch and back pain Don't miss your chance — Offer valid until June 30, 2022
Winter sale with $20 OFF RRP. Now Only $59 for GO S — your personal posture trainer 🔥✔️ Improve the posture easily️✔️ Strengthen the back & core️✔️ Forget about slouch and back painDon't miss your chance — Offer valid until July 31, 2022
We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers.
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