Ballsy

Marketing Strategy Breakdown

Logo of
Ballsy
An overview of
Ballsy
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Ballsy

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Ballsy ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Ballsy could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 20.17% of their emails - the main ones they use are 😳 🌰 🎁 🚿 😱 😍.

We display here a overview of Ballsy email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Introducing Ballsy's Father's Day sale 👨🏻' and 'Your Father's Day discount is ready'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://ballwash.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Ballsy

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Ballsy

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

569.49
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ballsy

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

your - average - body - wash - Hey - Today

Emoji use in subject lines

20.17
% of subject lines have emojis

Most popular emojis

😳 - 🌰 - 🎁 - 🚿 - 😱 - 😍

😳 - 🌰 - 🎁 - 🚿 - 😱 - 😍

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ballsy

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Featured Email Marketing Assets from

Ballsy

Introducing Ballsy's Father's Day sale 👨🏻

Introducing Ballsy's Father's Day sale 👨🏻

Email from

Ballsy

Your Father's Day discount is ready

Your Father's Day discount is ready

Email from

Ballsy

FREE Gift with purchase! 😱 😱

FREE Gift with purchase! 😱 😱

Email from

Ballsy

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Featured Ads and Paid Media Examples from

Ballsy

Ballsy
Ballsy

When it comes to Ball and Body grooming 2 heads are better than one 👨👨 All the ball tech you need, and nothing you don't 🙏 ✔️ Unique vertical trimming head for trimming in awkward angles ✔️ Shave Safe Blades ✔️ Cordless Charging Base ✔️ Waterproof Design ✔️ 7000 RPM Motor ✔️ Ball and Body Trimmer Guards

Time to trim those hard-to-reach areas 🚜

Time to trim those hard-to-reach areas 🚜

Feed Ad from

Ballsy

Ballsy
Ballsy

👻 Oh no! Don't ghost your shopping cart. Come back and complete your order and we'll give you 15% OFF with code SAVE15 !We've got your sack 💰Unique Natural Formulations 🌱No B#llsh!t Ingredients 🙅‍♂️Made in sweet, sweet USA 🇺🇸

Come Back & Save 15% | CODE SAVE15

Come Back & Save 15% | CODE SAVE15

Feed Ad from

Ballsy

Ballsy
Ballsy

👻 Oh no! Don't ghost your shopping cart. Come back and complete your order and we'll give you 15% OFF with code SAVE15 !We've got your sack 💰Unique Natural Formulations 🌱No B#llsh!t Ingredients 🙅‍♂️Made in sweet, sweet USA 🇺🇸

Come Back & Save 15% | CODE SAVE15

Come Back & Save 15% | CODE SAVE15

Feed Ad from

Ballsy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://ballwash.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Ballsy
domain SEO authority.

It shows the power of
Ballsy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ballwash.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://ballwash.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://ballwash.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://ballwash.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

19513
One of the most important metrics for
Ballsy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3004
) and their Domain Rating.

Total Keywords

3004
Why does this matter for
Ballsy
SEO strategy? 

This is the total number of keywords where 
Ballsy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

647
The total number of domain who have a link to  
Ballsy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13496
What's a backlink? A link from another domain that redirect to  
Ballsy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12246

Backlinks NoFollow

2057

Backlinks Redirect

409

Backlinks Images

1236

Backlinks Frame

0

Backlinks Form

6

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Apple Pay

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Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

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widgets

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Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

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analytics

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shop

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A headless CMS with an API at its core.

cms

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