Bird & Be

Marketing Strategy Breakdown

Logo of
Bird & Be
An overview of
Bird & Be
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Bird & Be

- Ecommerce marketing strategy

Interested to gather some elements regarding Bird & Be ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Bird & Be team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 👻.

On Panoramata, we gather and analyze the entire Bird & Be email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Activate Your Account' and 'Don't ghost us 👻'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 16 on https://birdandbe.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Bird & Be

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Bird & Be

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1718.63
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bird & Be

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Account - Still - thinking - about - Here - Don't

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

👻

👻

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bird & Be

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Featured Email Marketing Assets from

Bird & Be

Activate Your Account

Activate Your Account

Email from

Bird & Be

Don't ghost us 👻

Don't ghost us 👻

Email from

Bird & Be

Here's an extra 10% off from us.

Here's an extra 10% off from us.

Email from

Bird & Be

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Featured Ads and Paid Media Examples from

Bird & Be

Bird & Be
Bird & Be

Feed Ad from

Bird & Be

Bird & Be
Bird & Be

Feed Ad from

Bird & Be

Bird & Be
Bird & Be

Feed Ad from

Bird & Be

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://birdandbe.com/

Domain Rating

16
This is the overall metric that matters most, as it sets
Bird & Be
domain SEO authority.

It shows the power of
Bird & Be
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://birdandbe.com/
, as their domain authority is
16
, their score can be considered under average.

Here, for
https://birdandbe.com/
, as their domain authority is
16
, their score can be considered average.

Here, for
https://birdandbe.com/
, as their domain authority is
16
, their score can be considered pretty good! 🙌

Here, for
https://birdandbe.com/
, as their domain authority is
16
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1344
One of the most important metrics for
Bird & Be
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4264
) and their Domain Rating.

Total Keywords

4264
Why does this matter for
Bird & Be
SEO strategy? 

This is the total number of keywords where 
Bird & Be
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

216
The total number of domain who have a link to  
Bird & Be
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

660
What's a backlink? A link from another domain that redirect to  
Bird & Be
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

656

Backlinks NoFollow

75

Backlinks Redirect

4

Backlinks Images

14

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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BigCommerce

BigCommerce

Shopping cart functionality provides features such as multi-channel retailing, mobile commerce, SEO and upselling.

shop

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →

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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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