Bread

Marketing Strategy Breakdown

Logo of
Bread
An overview of
Bread
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Bread

- Ecommerce marketing strategy

Interested to gather some elements regarding Bread ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Bread team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 6.52% of their emails - the main ones they use are 🤎 🪐 ♀️ 🏄🏾 🍞.

On Panoramata, we gather and analyze the entire Bread email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Vote for BREAD!' and '20% off sitewide'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.breadbeautysupply.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Bread

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Bread

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1949.79
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bread

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Still - want - BREAD? - Here's - 20% - just

Emoji use in subject lines

6.52
% of subject lines have emojis

Most popular emojis

🤎 - 🪐 - ♀️ - 🏄🏾 - 🍞

🤎 - 🪐 - ♀️ - 🏄🏾 - 🍞

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bread

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Featured Email Marketing Assets from

Bread

Vote for BREAD!

Vote for BREAD!

Email from

Bread

20% off sitewide

20% off sitewide

Email from

Bread

LAST CHANCE: 20% off site-wide

LAST CHANCE: 20% off site-wide

Email from

Bread

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Featured Ads and Paid Media Examples from

Bread

Bread
Bread

Feed Ad from

Bread

Bread
Bread

Feed Ad from

Bread

Bread
Bread

Feed Ad from

Bread

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.breadbeautysupply.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Bread
domain SEO authority.

It shows the power of
Bread
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.breadbeautysupply.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://www.breadbeautysupply.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://www.breadbeautysupply.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://www.breadbeautysupply.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Bread
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Bread
SEO strategy? 

This is the total number of keywords where 
Bread
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

395
The total number of domain who have a link to  
Bread
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1133
What's a backlink? A link from another domain that redirect to  
Bread
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1125

Backlinks NoFollow

297

Backlinks Redirect

4

Backlinks Images

71

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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AppHQ

AppHQ

Shopify app builder.

shop

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back In Stock Appikon

Back In Stock Appikon

Lets shoppers subscribe to upcoming products and out of stock products.

shop

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

Haircare
brands →

Personal Care

brands overview

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brands →

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