BRUNA The Label

Marketing Strategy Breakdown

Logo of
BRUNA The Label
An overview of
BRUNA The Label
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Jewelry
ecommerce industry.

BRUNA The Label

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for BRUNA The Label, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the BRUNA The Label team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 71.43% of their emails - the main ones they use are 🌸 💌 🤍 🌊 ✨.

We display here a overview of BRUNA The Label email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Happy Mother's Day 💌' and 'Just say Yes!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://brunathelabel.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

BRUNA The Label

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

BRUNA The Label

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3485.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BRUNA The Label

 gets a score of

-4.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Just - when - you - thought - Welcome - is

Emoji use in subject lines

71.43
% of subject lines have emojis

Most popular emojis

🌸 - 💌 - 🤍 - 🌊 - ✨

🌸 - 💌 - 🤍 - 🌊 - ✨

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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BRUNA The Label

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Featured Email Marketing Assets from

BRUNA The Label

Happy Mother's Day 💌

Happy Mother's Day 💌

Email from

BRUNA The Label

Just say Yes!

Just say Yes!

Email from

BRUNA The Label

The BRUNA Bridal Collection has arrived 🤍

The BRUNA Bridal Collection has arrived 🤍

Email from

BRUNA The Label

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Featured Ads and Paid Media Examples from

BRUNA The Label

BRUNA The Label
BRUNA The Label

Feed Ad from

BRUNA The Label

BRUNA The Label
BRUNA The Label

Feed Ad from

BRUNA The Label

BRUNA The Label
BRUNA The Label

Feed Ad from

BRUNA The Label

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://brunathelabel.com/

Domain Rating

36
This is the overall metric that matters most, as it sets
BRUNA The Label
domain SEO authority.

It shows the power of
BRUNA The Label
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://brunathelabel.com/
, as their domain authority is
36
, their score can be considered under average.

Here, for
https://brunathelabel.com/
, as their domain authority is
36
, their score can be considered average.

Here, for
https://brunathelabel.com/
, as their domain authority is
36
, their score can be considered pretty good! 🙌

Here, for
https://brunathelabel.com/
, as their domain authority is
36
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

18166
One of the most important metrics for
BRUNA The Label
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2277
) and their Domain Rating.

Total Keywords

2277
Why does this matter for
BRUNA The Label
SEO strategy? 

This is the total number of keywords where 
BRUNA The Label
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

275
The total number of domain who have a link to  
BRUNA The Label
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5989
What's a backlink? A link from another domain that redirect to  
BRUNA The Label
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5985

Backlinks NoFollow

556

Backlinks Redirect

4

Backlinks Images

4829

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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analytics

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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find the perfect example
"
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