Here are some marketing takeaways for Decathlon.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Decathlon could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 18.37% of their emails - the main ones they use are 🇸 🇺 🌱 🏕️ ⛳ 🚲.
On Panoramata, we gather and analyze the entire Decathlon email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Explore the Memorial Day Sale - Up to 80% Off 🇺🇸' and 'Final Days to Save up to 80% Off 🇺🇸'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.decathlon.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Cycling - Gear - Up - to - A - You
Emoji use in subject lines
Most popular emojis
🇸 - 🇺 - 🌱 - 🏕️ - ⛳ - 🚲
🇸 - 🇺 - 🌱 - 🏕️ - ⛳ - 🚲
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Explore the Memorial Day Sale - Up to 80% Off 🇺🇸
Final Days to Save up to 80% Off 🇺🇸
Your Best Summer Ever Starts Now ☀️
Gear up for this year's adventure.Free shipping $35+ (exclusions apply)
Decathlon has a wide range of kids tops, jackets, sports equipment and more to get them ready for any adventure!
Step into all things, Summer! From the perfect hiking apparel to the right shoes for the right sports, Decathlon has you covered this Summer!
Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.
If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.
Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.
It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.
On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.
Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).