Here are some marketing takeaways for Decathlon.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Decathlon could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 18.37% of their emails - the main ones they use are 🇸 🇺 🌱 🏕️ ⛳ 🚲.
On Panoramata, we gather and analyze the entire Decathlon email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Explore the Memorial Day Sale - Up to 80% Off 🇺🇸' and 'Final Days to Save up to 80% Off 🇺🇸'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.decathlon.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject lenght
What about
Decathlon
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Decathlon
gets a score of
-1.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Cycling - Gear - Up - to - A - You
Emoji use in subject lines
Most popular emojis
🇸 - 🇺 - 🌱 - 🏕️ - ⛳ - 🚲
🇸 - 🇺 - 🌱 - 🏕️ - ⛳ - 🚲
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Explore the Memorial Day Sale - Up to 80% Off 🇺🇸
Email from
Decathlon
Final Days to Save up to 80% Off 🇺🇸
Email from
Decathlon
Your Best Summer Ever Starts Now ☀️
Email from
Decathlon
Gear up for this year's adventure.Free shipping $35+ (exclusions apply)
Feed Ad from
Decathlon
Decathlon has a wide range of kids tops, jackets, sports equipment and more to get them ready for any adventure!
Feed Ad from
Decathlon
Step into all things, Summer! From the perfect hiking apparel to the right shoes for the right sports, Decathlon has you covered this Summer!
Feed Ad from
Decathlon
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
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Dynamic Yield
Automated conversion optimization and content personalization.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →Microdata for Google Shopping
Microdata for adding products to Google Shopping.
widgets
Discover →More details →
Mouseflow
Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.
analytics
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
Discover →More details →Size Matters
Easy-to-create size guide tables within the admin panel by EastSideCo.
shop
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Smile IO
Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.
widgets
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Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
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