Decathlon

Marketing Strategy Breakdown

Logo of
Decathlon
An overview of
Decathlon
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Decathlon

- Ecommerce marketing strategy

Here are some marketing takeaways for Decathlon.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Decathlon could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.37% of their emails - the main ones they use are 🇸 🇺 🌱 🏕️ ⛳ 🚲.

On Panoramata, we gather and analyze the entire Decathlon email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Explore the Memorial Day Sale - Up to 80% Off 🇺🇸' and 'Final Days to Save up to 80% Off 🇺🇸'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.decathlon.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Decathlon

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Decathlon

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6656.42
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Decathlon

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Cycling - Gear - Up - to - A - You

Emoji use in subject lines

18.37
% of subject lines have emojis

Most popular emojis

🇸 - 🇺 - 🌱 - 🏕️ - ⛳ - 🚲

🇸 - 🇺 - 🌱 - 🏕️ - ⛳ - 🚲

Let's take a moment to review their emoji use. Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Decathlon

Featured Email Marketing Assets from

Decathlon

Explore the Memorial Day Sale - Up to 80% Off 🇺🇸

Explore the Memorial Day Sale - Up to 80% Off 🇺🇸

Email from

Decathlon

Final Days to Save up to 80% Off 🇺🇸

Final Days to Save up to 80% Off 🇺🇸

Email from

Decathlon

Your Best Summer Ever Starts Now ☀️

Your Best Summer Ever Starts Now ☀️

Email from

Decathlon

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Decathlon

Featured Ads and Paid Media Assets from

Decathlon

Decathlon
Decathlon

Gear up for this year's adventure.Free shipping $35+ (exclusions apply)

Wedze 500, Downhill Ski Gloves in Black, Size Large

Wedze 500, Downhill Ski Gloves in Black, Size Large

Feed Ad from

Decathlon

Decathlon
Decathlon

Decathlon has a wide range of kids tops, jackets, sports equipment and more to get them ready for any adventure!

Quechua Kid's Mh100, High-Top Hiking Shoes in Gray, Size 12.5C

Quechua Kid's Mh100, High-Top Hiking Shoes in Gray, Size 12.5C

Feed Ad from

Decathlon

Decathlon
Decathlon

Step into all things, Summer! From the perfect hiking apparel to the right shoes for the right sports, Decathlon has you covered this Summer!

Wedze 500, Downhill Ski Gloves in Black, Size Large

Wedze 500, Downhill Ski Gloves in Black, Size Large

Feed Ad from

Decathlon

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.decathlon.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Decathlon
domain SEO authority.

It shows the power of
Decathlon
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.decathlon.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.decathlon.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.decathlon.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.decathlon.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

232204
One of the most important metrics for
Decathlon
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
159250
) and their Domain Rating.

Total Keywords

159250
Why does this matter for
Decathlon
SEO strategy? 

This is the total number of keywords where 
Decathlon
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2015
The total number of domain who have a link to  
Decathlon
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

472449
What's a backlink? A link from another domain that redirect to  
Decathlon
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

470399

Backlinks NoFollow

26989

Backlinks Redirect

303

Backlinks Images

45160

Backlinks Frame

3

Backlinks Form

994

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Unlock all the assets on

Decathlon

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Mouseflow

Mouseflow

Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.

analytics

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pixlee

Pixlee

Uses real customer photos to help brands improve marketing.

widgets

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Size Matters

Size Matters

Easy-to-create size guide tables within the admin panel by EastSideCo.

shop

Discover →More details →
Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

Discover →More details →

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