Deja

Marketing Strategy Breakdown

Logo of
Deja
An overview of
Deja
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Deja

- Ecommerce marketing strategy

Interested to gather some elements regarding Deja ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Deja improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 90.0% of their emails - the main ones they use are 🥳 💋 🦋 🔥 👯 💌.

We display here a overview of Deja email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Hi Mum are you sleeping enough? 🤰' and 'What your BFF's dosha really means... 👯'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 18 on https://www.deja.life/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Deja

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Deja

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7448.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Deja

 gets a score of

1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

your - cool - with - 30% - What - guts

Emoji use in subject lines

90.0
% of subject lines have emojis

Most popular emojis

🥳 - 💋 - 🦋 - 🔥 - 👯 - 💌

🥳 - 💋 - 🦋 - 🔥 - 👯 - 💌

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Deja

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Featured Email Marketing Assets from

Deja

Hi Mum are you sleeping enough? 🤰

Hi Mum are you sleeping enough? 🤰

Email from

Deja

What your BFF's dosha really means... 👯

What your BFF's dosha really means... 👯

Email from

Deja

One Kiss? That's 80 million bacteria 💋

One Kiss? That's 80 million bacteria 💋

Email from

Deja

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Featured Ads and Paid Media Examples from

Deja

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Feed Ad from

Deja

Deja
Deja

Feed Ad from

Deja

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Feed Ad from

Deja

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.deja.life/

Domain Rating

18
This is the overall metric that matters most, as it sets
Deja
domain SEO authority.

It shows the power of
Deja
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.deja.life/
, as their domain authority is
18
, their score can be considered under average.

Here, for
https://www.deja.life/
, as their domain authority is
18
, their score can be considered average.

Here, for
https://www.deja.life/
, as their domain authority is
18
, their score can be considered pretty good! 🙌

Here, for
https://www.deja.life/
, as their domain authority is
18
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

190
One of the most important metrics for
Deja
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
328
) and their Domain Rating.

Total Keywords

328
Why does this matter for
Deja
SEO strategy? 

This is the total number of keywords where 
Deja
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

69
The total number of domain who have a link to  
Deja
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Deja
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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