Dr. Brandt Skincare

Marketing Strategy Breakdown

Logo of
Dr. Brandt Skincare
An overview of
Dr. Brandt Skincare
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Dr. Brandt Skincare

- Ecommerce marketing strategy

Interested to gather some elements regarding Dr. Brandt Skincare ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Dr. Brandt Skincare could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 42.31% of their emails - the main ones they use are ✨ ⏰ 😍 ❤️ 🇺 👉.

We display here a overview of Dr. Brandt Skincare email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Don't miss out on 35% off! 😍' and 'Say goodbye to 35% off 🇺🇸'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://www.drbrandtskincare.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Dr. Brandt Skincare

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Dr. Brandt Skincare

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1092.93
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dr. Brandt Skincare

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

soon.... - That - was - before - Pair - Power

Emoji use in subject lines

42.31
% of subject lines have emojis

Most popular emojis

✨ - ⏰ - 😍 - ❤️ - 🇺 - 👉

✨ - ⏰ - 😍 - ❤️ - 🇺 - 👉

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dr. Brandt Skincare

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Featured Email Marketing Assets from

Dr. Brandt Skincare

Don't miss out on 35% off! 😍

Don't miss out on 35% off! 😍

Email from

Dr. Brandt Skincare

Say goodbye to 35% off 🇺🇸

Say goodbye to 35% off 🇺🇸

Email from

Dr. Brandt Skincare

Meet Our New Microdermabrasion Formulas

Meet Our New Microdermabrasion Formulas

Email from

Dr. Brandt Skincare

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Featured Ads and Paid Media Examples from

Dr. Brandt Skincare

Dr. Brandt Skincare
Dr. Brandt Skincare

Feed Ad from

Dr. Brandt Skincare

Dr. Brandt Skincare
Dr. Brandt Skincare

Feed Ad from

Dr. Brandt Skincare

Dr. Brandt Skincare
Dr. Brandt Skincare

Feed Ad from

Dr. Brandt Skincare

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.drbrandtskincare.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
Dr. Brandt Skincare
domain SEO authority.

It shows the power of
Dr. Brandt Skincare
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.drbrandtskincare.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://www.drbrandtskincare.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://www.drbrandtskincare.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://www.drbrandtskincare.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20036
One of the most important metrics for
Dr. Brandt Skincare
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6341
) and their Domain Rating.

Total Keywords

6341
Why does this matter for
Dr. Brandt Skincare
SEO strategy? 

This is the total number of keywords where 
Dr. Brandt Skincare
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2005
The total number of domain who have a link to  
Dr. Brandt Skincare
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

23026
What's a backlink? A link from another domain that redirect to  
Dr. Brandt Skincare
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

22350

Backlinks NoFollow

3240

Backlinks Redirect

385

Backlinks Images

844

Backlinks Frame

8

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Hotjar for Shopify

Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands overview

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