East London Liquor Co.

Marketing Strategy Breakdown

Logo of
East London Liquor Co.
An overview of
East London Liquor Co.
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

East London Liquor Co.

- Ecommerce marketing strategy

There’s a lot to learn from East London Liquor Co. ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help East London Liquor Co. improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 44876% of their emails - the main ones they use are 📣.

On Panoramata, we gather and analyze the entire East London Liquor Co. email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Looking forward to a great year ahead' and 'News from East London Liquor Co.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://eastlondonliquorcompany.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

East London Liquor Co.

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

East London Liquor Co.

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2291.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

East London Liquor Co.

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

to - a - great - year - MEET - News

Emoji use in subject lines

11.11
% of subject lines have emojis

Most popular emojis

📣

📣

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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East London Liquor Co.

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Featured Email Marketing Assets from

East London Liquor Co.

Looking forward to a great year ahead

Looking forward to a great year ahead

Email from

East London Liquor Co.

News from East London Liquor Co.

News from East London Liquor Co.

Email from

East London Liquor Co.

Meet our new-look whisky

Meet our new-look whisky

Email from

East London Liquor Co.

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Featured Ads and Paid Media Examples from

East London Liquor Co.

East London Liquor Co.
East London Liquor Co.

Feed Ad from

East London Liquor Co.

East London Liquor Co.
East London Liquor Co.

Feed Ad from

East London Liquor Co.

East London Liquor Co.
East London Liquor Co.

Feed Ad from

East London Liquor Co.

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://eastlondonliquorcompany.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
East London Liquor Co.
domain SEO authority.

It shows the power of
East London Liquor Co.
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://eastlondonliquorcompany.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://eastlondonliquorcompany.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://eastlondonliquorcompany.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://eastlondonliquorcompany.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4167
One of the most important metrics for
East London Liquor Co.
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1107
) and their Domain Rating.

Total Keywords

1107
Why does this matter for
East London Liquor Co.
SEO strategy? 

This is the total number of keywords where 
East London Liquor Co.
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

710
The total number of domain who have a link to  
East London Liquor Co.
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4704
What's a backlink? A link from another domain that redirect to  
East London Liquor Co.
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4699

Backlinks NoFollow

612

Backlinks Redirect

3

Backlinks Images

161

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Klaviyo

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Apple Pay

The website accepts payments with Apple Pay.

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

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Facebook Pixel

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Google Universal Analytics

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analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

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Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

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WordPress

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