Semaine

Marketing Strategy Breakdown

Logo of
Semaine
An overview of
Semaine
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Semaine

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Semaine? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Semaine team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 64.62% of their emails - the main ones they use are 💥 🎉 💊 ♥️ 🎁 ♀️.

We display here a overview of Semaine email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Myths & Facts About Birth Control 💊' and '💥 25% OFF Memorial Day Sale 🇺🇸'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 20 on https://www.semainehealth.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Semaine

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Semaine

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1428.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Semaine

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Of - Un-hate - your - hormones - Un-hate - made

Emoji use in subject lines

64.62
% of subject lines have emojis

Most popular emojis

💥 - 🎉 - 💊 - ♥️ - 🎁 - ♀️

💥 - 🎉 - 💊 - ♥️ - 🎁 - ♀️

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Semaine

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Featured Email Marketing Assets from

Semaine

Myths & Facts About Birth Control 💊

Myths & Facts About Birth Control 💊

Email from

Semaine

💥 25% OFF Memorial Day Sale 🇺🇸

💥 25% OFF Memorial Day Sale 🇺🇸

Email from

Semaine

Whoops! What a Tease! 😜

Whoops! What a Tease! 😜

Email from

Semaine

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Featured Ads and Paid Media Examples from

Semaine

Semaine
Semaine

Feed Ad from

Semaine

Semaine
Semaine

Feed Ad from

Semaine

Semaine
Semaine

Feed Ad from

Semaine

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.semainehealth.com/

Domain Rating

20
This is the overall metric that matters most, as it sets
Semaine
domain SEO authority.

It shows the power of
Semaine
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.semainehealth.com/
, as their domain authority is
20
, their score can be considered under average.

Here, for
https://www.semainehealth.com/
, as their domain authority is
20
, their score can be considered average.

Here, for
https://www.semainehealth.com/
, as their domain authority is
20
, their score can be considered pretty good! 🙌

Here, for
https://www.semainehealth.com/
, as their domain authority is
20
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

600
One of the most important metrics for
Semaine
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1272
) and their Domain Rating.

Total Keywords

1272
Why does this matter for
Semaine
SEO strategy? 

This is the total number of keywords where 
Semaine
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

229
The total number of domain who have a link to  
Semaine
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

977
What's a backlink? A link from another domain that redirect to  
Semaine
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

970

Backlinks NoFollow

397

Backlinks Redirect

7

Backlinks Images

31

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Printful Shopify App

Printful Shopify App

Print-on-demand drop shipping & warehousing

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Skio

Skio

Subscriptions for Shopify.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Typeform

Typeform

Simple well designed forms widget.

widgets

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

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The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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