Qardio
Marketing Strategy Breakdown

Logo of
Qardio
An overview of
Qardio
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Qardio
Ecommerce Marketing Strategy

Interested to gather some elements regarding Qardio ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 58 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🙌 💚 ⌛ 🌡️ 🤩 ⚕️.

On Panoramata, we gather and analyze the entire Qardio email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Last chance to enjoy 15% off all Qardio devices ⏰' and 'Enjoy 15% off Qardio products on Hypertension Day 🎁'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.qardio.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Qardio
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
58.0
characters

What about

Qardio

then?

With their average of

58

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1155.96
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Qardio

 gets a score of

-4.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

around - with - QardioArm - Top - Detect - how

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

🙌 - 💚 - ⌛ - 🌡️ - 🤩 - ⚕️

🙌 - 💚 - ⌛ - 🌡️ - 🤩 - ⚕️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Qardio

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Featured Email Marketing Assets from

Qardio

Last chance to enjoy 15% off all Qardio devices ⏰

Last chance to enjoy 15% off all Qardio devices ⏰

Email from

Qardio

Enjoy 15% off Qardio products on Hypertension Day 🎁

Enjoy 15% off Qardio products on Hypertension Day 🎁

Email from

Qardio

Final chance to enjoy 15% off Qardio products ⌛

Final chance to enjoy 15% off Qardio products ⌛

Email from

Qardio

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Featured Ads and Paid Media Examples from

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Feed Ad from

Qardio

Qardio
Qardio

Feed Ad from

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Qardio
Qardio

Feed Ad from

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Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.qardio.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Qardio
domain SEO authority.

It shows the power of
Qardio
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.qardio.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.qardio.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.qardio.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.qardio.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27204
One of the most important metrics for
Qardio
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
18644
) and their Domain Rating.

Total Keywords

18644
Why does this matter for
Qardio
SEO strategy? 

This is the total number of keywords where 
Qardio
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2080
The total number of domain who have a link to  
Qardio
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

18380
What's a backlink? A link from another domain that redirect to  
Qardio
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17956

Backlinks NoFollow

5705

Backlinks Redirect

424

Backlinks Images

1400

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

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payment

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analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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, all in one"
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