Josie Maran

Marketing Strategy Breakdown

Logo of
Josie Maran
An overview of
Josie Maran
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Josie Maran

- Ecommerce marketing strategy

There’s a lot to learn from Josie Maran ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Josie Maran could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 21.95% of their emails - the main ones they use are ✨ ☀️ 🏆 ❤️ 💐 💘.

On Panoramata, we gather and analyze the entire Josie Maran email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Reminder: Take Advantage of Free Shipping!' and 'Sundays Are for Self-Care (& Savings)'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.josiemaran.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Josie Maran

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Josie Maran

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1238.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Josie Maran

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

on - 11/11 - Natural - Ingredients. - Diminish - Shipping

Emoji use in subject lines

21.95
% of subject lines have emojis

Most popular emojis

✨ - ☀️ - 🏆 - ❤️ - 💐 - 💘

✨ - ☀️ - 🏆 - ❤️ - 💐 - 💘

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Josie Maran

Featured Email Marketing Assets from

Josie Maran

Reminder: Take Advantage of Free Shipping!

Reminder: Take Advantage of Free Shipping!

Email from

Josie Maran

Sundays Are for Self-Care (& Savings)

Sundays Are for Self-Care (& Savings)

Email from

Josie Maran

Meet Our NEW Head-to-Toe Cup of Joe ☕

Meet Our NEW Head-to-Toe Cup of Joe ☕

Email from

Josie Maran

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Josie Maran

Featured Ads and Paid Media Assets from

Josie Maran

Josie Maran
Josie Maran

Feed Ad from

Josie Maran

Josie Maran
Josie Maran

Feed Ad from

Josie Maran

Josie Maran
Josie Maran

Feed Ad from

Josie Maran

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.josiemaran.com/

Domain Rating

60
This is the overall metric that matters most, as it sets
Josie Maran
domain SEO authority.

It shows the power of
Josie Maran
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.josiemaran.com/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://www.josiemaran.com/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://www.josiemaran.com/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://www.josiemaran.com/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

32640
One of the most important metrics for
Josie Maran
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4543
) and their Domain Rating.

Total Keywords

4543
Why does this matter for
Josie Maran
SEO strategy? 

This is the total number of keywords where 
Josie Maran
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3109
The total number of domain who have a link to  
Josie Maran
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

26823
What's a backlink? A link from another domain that redirect to  
Josie Maran
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

24958

Backlinks NoFollow

4614

Backlinks Redirect

714

Backlinks Images

3332

Backlinks Frame

0

Backlinks Form

1151

Need more assets?
Unlock all the assets on

Josie Maran

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

Discover →More details →
Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

Discover →More details →
Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

Discover →More details →
GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

Discover →More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

Discover →More details →
Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

Discover →More details →
POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Mij

Personal Care

More details →

Axiology

Personal Care

More details →

Feel

Personal Care

More details →

ILIA

Personal Care

More details →

Nide.co

Personal Care

More details →

Bio Ionic

Personal Care

More details →

Related Insights

3 Software Tools For Benchmarking: Strategy Begins With Insights

For your benchmark , these 3 softwares will be useful.

Marketing
3 Software Tools For Benchmarking: Strategy Begins With Insights

Summer Email Marketing Ideas And Templates Ready To Use!

If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.

Marketing
Summer Email Marketing Ideas And Templates Ready To Use!

Pet, Pet Food and Petcare ecommerce marketing strategies - Ideas, Benchmarks and Examples

Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.

Marketing
Pet, Pet Food and Petcare  ecommerce marketing strategies - Ideas, Benchmarks and Examples

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.