Aurate

Marketing Strategy Breakdown

Logo of
Aurate
An overview of
Aurate
Marketing Strategy data - their Email Marketing Strategy (some of their
Cordial.io
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Aurate

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Aurate, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Aurate team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Cordial.io .

Fun fact - they're using emojis in 9.41% of their emails - the main ones they use are 💎 ✨ 🚨 ❤️ 🛷 🥖.

On Panoramata, we gather and analyze the entire Aurate email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'SO WHAT ARE THE 4 C'S?' and 'FINAL *FINAL* CHANCE FOR 25% OFF'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://auratenewyork.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Aurate

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Aurate

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4035.98
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Aurate

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Cordial.io

Most common words

FYI - BREAKING - FRIEND - A - 48 - I

Emoji use in subject lines

9.41
% of subject lines have emojis

Most popular emojis

💎 - ✨ - 🚨 - ❤️ - 🛷 - 🥖

💎 - ✨ - 🚨 - ❤️ - 🛷 - 🥖

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Aurate

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Featured Email Marketing Assets from

Aurate

SO WHAT ARE THE 4 C'S?

SO WHAT ARE THE 4 C'S?

Email from

Aurate

FINAL *FINAL* CHANCE FOR 25% OFF

FINAL *FINAL* CHANCE FOR 25% OFF

Email from

Aurate

NEW: PEARLS FOR THE GIRLS

NEW: PEARLS FOR THE GIRLS

Email from

Aurate

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Featured Ads and Paid Media Examples from

Aurate

Aurate
Aurate

Feed Ad from

Aurate

Aurate
Aurate

Feed Ad from

Aurate

Aurate
Aurate

Feed Ad from

Aurate

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://auratenewyork.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Aurate
domain SEO authority.

It shows the power of
Aurate
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://auratenewyork.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://auratenewyork.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://auratenewyork.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://auratenewyork.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

92256
One of the most important metrics for
Aurate
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
32017
) and their Domain Rating.

Total Keywords

32017
Why does this matter for
Aurate
SEO strategy? 

This is the total number of keywords where 
Aurate
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2786
The total number of domain who have a link to  
Aurate
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

36067
What's a backlink? A link from another domain that redirect to  
Aurate
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

35935

Backlinks NoFollow

11532

Backlinks Redirect

127

Backlinks Images

7852

Backlinks Frame

0

Backlinks Form

5

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Behavioural targeting for e-commerce customers.

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ads

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Google Analytics Classic

Google Analytics Classic

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Google Universal Analytics

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analytics

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, all in one"
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awesome ideas
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