Indi Supplements

Marketing Strategy Breakdown

Logo of
Indi Supplements
An overview of
Indi Supplements
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Indi Supplements

- Ecommerce marketing strategy

There’s a lot to learn from Indi Supplements ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Indi Supplements team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 22.22% of their emails - the main ones they use are 😆 😴.

On Panoramata, we gather and analyze the entire Indi Supplements email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Prevent not cure' and 'No more pills!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://indisupplements.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Indi Supplements

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Indi Supplements

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2808.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Indi Supplements

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

sleep?  - Achieve - optimum - nutrition - Hi - more

Emoji use in subject lines

22.22
% of subject lines have emojis

Most popular emojis

😆 - 😴

😆 - 😴

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Indi Supplements

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Featured Email Marketing Assets from

Indi Supplements

Prevent not cure

Prevent not cure

Email from

Indi Supplements

No more pills!

No more pills!

Email from

Indi Supplements

Flash sale: 20% off across our range 😆

Flash sale: 20% off across our range 😆

Email from

Indi Supplements

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Featured Ads and Paid Media Examples from

Indi Supplements

Indi Supplements
Indi Supplements

Feed Ad from

Indi Supplements

Indi Supplements
Indi Supplements

Feed Ad from

Indi Supplements

Indi Supplements
Indi Supplements

Feed Ad from

Indi Supplements

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://indisupplements.com/

Domain Rating

30
This is the overall metric that matters most, as it sets
Indi Supplements
domain SEO authority.

It shows the power of
Indi Supplements
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://indisupplements.com/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://indisupplements.com/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://indisupplements.com/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://indisupplements.com/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

369
One of the most important metrics for
Indi Supplements
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
336
) and their Domain Rating.

Total Keywords

336
Why does this matter for
Indi Supplements
SEO strategy? 

This is the total number of keywords where 
Indi Supplements
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Indi Supplements
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

524
What's a backlink? A link from another domain that redirect to  
Indi Supplements
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

524

Backlinks NoFollow

296

Backlinks Redirect

0

Backlinks Images

9

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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