There’s a lot to learn from Luxie Beauty ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Luxie Beauty improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 58.33% of their emails - the main ones they use are ✨ 💖 💝 🌷 ⏰ 🧼.

On Panoramata, we gather and analyze the entire Luxie Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Hello Summer! Your Fav Brushes are ON SALE!' and 'Don't Miss our Memorial Day Sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://www.luxiebeauty.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.