Manta Sleep

Marketing Strategy Breakdown

Logo of
Manta Sleep

Empower light sleepers to sleep better so they can do more.  We believe great sleep is the non-negotiable foundation you need to create your best life. Sleep is personal. That’s why we make different sleep masks for different sleep types & challenges.

An overview of
Manta Sleep
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Manta Sleep

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Manta Sleep, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Manta Sleep improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 36.04% of their emails - the main ones they use are ♀️ 🎁 🤷 🙅 ☀️ 🍞.

On Panoramata, we gather and analyze the entire Manta Sleep email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Going green to relax plus why daydreaming will save you ☀️💭' and 'Freebies on Memorial Day'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://mantasleep.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Manta Sleep

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
38.0
characters

What about

Manta Sleep

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1516.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Manta Sleep

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Gone - Oops - Stuck? - It - could - (Let

Emoji use in subject lines

36.04
% of subject lines have emojis

Most popular emojis

♀️ - 🎁 - 🤷 - 🙅 - ☀️ - 🍞

♀️ - 🎁 - 🤷 - 🙅 - ☀️ - 🍞

Yes, these emojis are pretty. But what are their usage telling us? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Manta Sleep

Featured Email Marketing Assets from

Manta Sleep

Going green to relax plus why daydreaming will save you ☀️💭

Going green to relax plus why daydreaming will save you ☀️💭

Email from

Manta Sleep

Freebies on Memorial Day

Freebies on Memorial Day

Email from

Manta Sleep

Last chance for freebies

Last chance for freebies

Email from

Manta Sleep

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Manta Sleep

Featured Ads and Paid Media Assets from

Manta Sleep

Manta Sleep
Manta Sleep

Feed Ad from

Manta Sleep

Manta Sleep
Manta Sleep

Feed Ad from

Manta Sleep

Manta Sleep
Manta Sleep

Feed Ad from

Manta Sleep

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://mantasleep.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
Manta Sleep
domain SEO authority.

It shows the power of
Manta Sleep
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mantasleep.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://mantasleep.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://mantasleep.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://mantasleep.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8188
One of the most important metrics for
Manta Sleep
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5501
) and their Domain Rating.

Total Keywords

5501
Why does this matter for
Manta Sleep
SEO strategy? 

This is the total number of keywords where 
Manta Sleep
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1384
The total number of domain who have a link to  
Manta Sleep
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

12346
What's a backlink? A link from another domain that redirect to  
Manta Sleep
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12278

Backlinks NoFollow

3366

Backlinks Redirect

66

Backlinks Images

4588

Backlinks Frame

0

Backlinks Form

2

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Manta Sleep

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Freshdesk Chat

Freshdesk Chat

Chat with us tool from customer support management software provider Freshdesk.

widgets

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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OptinMonster

OptinMonster

OptinMonster enables you to create professionally designed opt-in forms without writing code.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

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Shopify Basic

Shopify Basic

Shopify Basic Version

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SumoMe for Shopify

SumoMe for Shopify

Increase your email subscribers with smart popups. Heatmaps, clickmaps, A/B testing and other advanced customizable options.

shop

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SumoMe

SumoMe

A script toolkit which allows users to install a growing number of apps on their site.

widgets

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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YouTube

YouTube

Embedded videos from YouTube.

media

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Zipify

Zipify

Apps for eCommerce based websites.

widgets

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