Empower light sleepers to sleep better so they can do more. We believe great sleep is the non-negotiable foundation you need to create your best life. Sleep is personal. That’s why we make different sleep masks for different sleep types & challenges.
Monitoring Website Traffic Organic SEO data and Email Marketing Data for Manta Sleep, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Manta Sleep improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 36.04% of their emails - the main ones they use are ♀️ 🎁 🤷 🙅 ☀️ 🍞.
On Panoramata, we gather and analyze the entire Manta Sleep email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Going green to relax plus why daydreaming will save you ☀️💭' and 'Freebies on Memorial Day'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://mantasleep.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Manta Sleep
then?
With their average of
38
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Manta Sleep
gets a score of
-2.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Gone - Oops - Stuck? - It - could - (Let
Emoji use in subject lines
Most popular emojis
♀️ - 🎁 - 🤷 - 🙅 - ☀️ - 🍞
♀️ - 🎁 - 🤷 - 🙅 - ☀️ - 🍞
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Going green to relax plus why daydreaming will save you ☀️💭
Email from
Manta Sleep
Freebies on Memorial Day
Email from
Manta Sleep
Last chance for freebies
Email from
Manta Sleep
Feed Ad from
Manta Sleep
Feed Ad from
Manta Sleep
Feed Ad from
Manta Sleep
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
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Stamped
Loyalty, Ratings and Reviews for ecommerce websites.
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Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
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Try to get customers to spend more plugin for Shopify from Bold Commerce.
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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
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Freshdesk Chat
Chat with us tool from customer support management software provider Freshdesk.
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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
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