MISA Los Angeles

- Ecommerce marketing strategy

There’s a lot to learn from MISA Los Angeles ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 19 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 11.76% of their emails - the main ones they use are ✨ 🌹.

We display here a overview of MISA Los Angeles email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Memorial Weekend Sale Continues…' and 'Memorial Weekend Sale Ends Tonight'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://www.misalosangeles.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

MISA Los Angeles

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

19.0

characters

What about

MISA Los Angeles

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3339.84

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-5.1

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

MISA Los Angeles

gets a score of

-5.1

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Sale - Memorial - Weekend - Sale - Great - Ikat

Emoji use in subject lines

11.76

% of subject lines have emojis

Featured Email Marketing Assets from

MISA Los Angeles

Memorial Weekend Sale Continues…

Email from

MISA Los Angeles

Memorial Weekend Sale Ends Tonight

Email from

MISA Los Angeles

Summer Wanderlust ✨

Email from

MISA Los Angeles

Featured Ads and Paid Media Assets from

MISA Los Angeles

Feed Ad from

MISA Los Angeles

Forgetting Something?

JULIANA DRESS

Feed Ad from

MISA Los Angeles

Don't worry, we saved these for you!

3-PACK FACE MASKS - ASSORTED

Feed Ad from

MISA Los Angeles

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.misalosangeles.com/

Domain Rating

This is the overall metric that matters most, as it sets

MISA Los Angeles

domain SEO authority.

It shows the power of

MISA Los Angeles

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://www.misalosangeles.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://www.misalosangeles.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://www.misalosangeles.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://www.misalosangeles.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20646

One of the most important metrics for

MISA Los Angeles

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

2670

) and their Domain Rating.

Total Keywords

2670

Why does this matter for

MISA Los Angeles

SEO strategy?

This is the total number of keywords where

MISA Los Angeles

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

591

The total number of domain who have a link to

MISA Los Angeles

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

25507

What's a backlink? A link from another domain that redirect to

MISA Los Angeles

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

20062

Backlinks NoFollow

7779

Backlinks Redirect

Backlinks Images

666

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

MISA Los Angeles

Marketing Strategy Breakdown

MISA Los Angeles

- Ecommerce marketing strategy

MISA Los Angeles

: Email Marketing and Advertising Statistics

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MISA Los Angeles

Featured Email Marketing Assets from

MISA Los Angeles

Download our free 104 Email Marketing Ideas playbook, including

MISA Los Angeles

Featured Ads and Paid Media Assets from

MISA Los Angeles

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.misalosangeles.com/

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MISA Los Angeles

Softwares and Marketing eCommerce Stack

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