Molekule

Marketing Strategy Breakdown

Logo of
Molekule
An overview of
Molekule
Marketing Strategy data - their Email Marketing Strategy (some of their
Iterable
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Molekule

- Ecommerce marketing strategy

Interested to gather some elements regarding Molekule ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Molekule could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .

Fun fact - they're using emojis in 52.94% of their emails - the main ones they use are 🔔 🖤 🚨 👄 ❄️ 💥.

On Panoramata, we gather and analyze the entire Molekule email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '🌞 THE MOLEKULE MEMORIAL DAY SALE EVENT 🌞' and '😎 Our Memorial Day Sale is still going! 😎'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://molekule.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Molekule

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
35.0
characters

What about

Molekule

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2410.01
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Molekule

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Iterable

Most common words

Our - Year-End - Sale - is - Final - tips

Emoji use in subject lines

52.94
% of subject lines have emojis

Most popular emojis

🔔 - 🖤 - 🚨 - 👄 - ❄️ - 💥

🔔 - 🖤 - 🚨 - 👄 - ❄️ - 💥

Yes, these emojis are pretty. But what are their usage telling us? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Molekule

Featured Email Marketing Assets from

Molekule

🌞 THE MOLEKULE MEMORIAL DAY SALE EVENT 🌞

🌞 THE MOLEKULE MEMORIAL DAY SALE EVENT 🌞

Email from

Molekule

😎 Our Memorial Day Sale is still going! 😎

😎 Our Memorial Day Sale is still going! 😎

Email from

Molekule

🏄LAST CALL for 20% off 🏄

🏄LAST CALL for 20% off 🏄

Email from

Molekule

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Molekule

Featured Ads and Paid Media Assets from

Molekule

Molekule
Molekule

Feed Ad from

Molekule

Molekule
Molekule

Feed Ad from

Molekule

Molekule
Molekule

Feed Ad from

Molekule

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://molekule.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Molekule
domain SEO authority.

It shows the power of
Molekule
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://molekule.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://molekule.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://molekule.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://molekule.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27497
One of the most important metrics for
Molekule
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4699
) and their Domain Rating.

Total Keywords

4699
Why does this matter for
Molekule
SEO strategy? 

This is the total number of keywords where 
Molekule
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3560
The total number of domain who have a link to  
Molekule
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

57756
What's a backlink? A link from another domain that redirect to  
Molekule
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

45281

Backlinks NoFollow

11593

Backlinks Redirect

522

Backlinks Images

4052

Backlinks Frame

1

Backlinks Form

11916

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Molekule

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Autopilot

Autopilot

Enterprise platform for marketers to drive top line revenue. Previously known as Bislr.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Clyde

Clyde

Offer extended warranties and product protection plans to their customers.

payment

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Measured

Measured

Incremental testing and market attribution tool.

analytics

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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MyShopify

MyShopify

Hosted Shopify store.

link

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Okta

Okta

Identity management system.

widgets

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

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Taboola

Taboola

Personalized recommendations technology.

ads

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Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Webflow

Webflow

Webflow is a website builder for designing custom, professional websites without code.

cms

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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YouTube

YouTube

Embedded videos from YouTube.

media

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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