Molekule

Marketing Strategy Breakdown

Logo of
Molekule
An overview of
Molekule
Marketing Strategy data - their Email Marketing Strategy (some of their
Iterable
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Molekule

- Ecommerce marketing strategy

Interested to gather some elements regarding Molekule ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Molekule could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .

Fun fact - they're using emojis in 52.94% of their emails - the main ones they use are 🔔 🖤 🚨 👄 ❄️ 💥.

On Panoramata, we gather and analyze the entire Molekule email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '🌞 THE MOLEKULE MEMORIAL DAY SALE EVENT 🌞' and '😎 Our Memorial Day Sale is still going! 😎'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://molekule.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Molekule

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Molekule

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2410.01
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Molekule

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Iterable

Most common words

Our - Year-End - Sale - is - Final - tips

Emoji use in subject lines

52.94
% of subject lines have emojis

Most popular emojis

🔔 - 🖤 - 🚨 - 👄 - ❄️ - 💥

🔔 - 🖤 - 🚨 - 👄 - ❄️ - 💥

Yes, these emojis are pretty. But what are their usage telling us? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Molekule

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Featured Email Marketing Assets from

Molekule

🌞 THE MOLEKULE MEMORIAL DAY SALE EVENT 🌞

🌞 THE MOLEKULE MEMORIAL DAY SALE EVENT 🌞

Email from

Molekule

😎 Our Memorial Day Sale is still going! 😎

😎 Our Memorial Day Sale is still going! 😎

Email from

Molekule

🏄LAST CALL for 20% off 🏄

🏄LAST CALL for 20% off 🏄

Email from

Molekule

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Featured Ads and Paid Media Examples from

Molekule

Molekule
Molekule

Feed Ad from

Molekule

Molekule
Molekule

Feed Ad from

Molekule

Molekule
Molekule

Feed Ad from

Molekule

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://molekule.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Molekule
domain SEO authority.

It shows the power of
Molekule
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://molekule.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://molekule.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://molekule.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://molekule.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27497
One of the most important metrics for
Molekule
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4699
) and their Domain Rating.

Total Keywords

4699
Why does this matter for
Molekule
SEO strategy? 

This is the total number of keywords where 
Molekule
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3560
The total number of domain who have a link to  
Molekule
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

57756
What's a backlink? A link from another domain that redirect to  
Molekule
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

45281

Backlinks NoFollow

11593

Backlinks Redirect

522

Backlinks Images

4052

Backlinks Frame

1

Backlinks Form

11916

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Softwares and Marketing eCommerce Stack

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Hotjar

A heatmap, survey, feedback and funnel application.

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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AdRoll

AdRoll

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ads

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Autopilot

Enterprise platform for marketers to drive top line revenue. Previously known as Bislr.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Clyde

Clyde

Offer extended warranties and product protection plans to their customers.

payment

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

Discover →More details →

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"Incredible benchmarks"
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5 wow moments
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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