Natura - ES

Marketing Strategy Breakdown

Logo of
Natura - ES
An overview of
Natura - ES
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Natura - ES

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Natura - ES, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Natura - ES improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 25.93% of their emails - the main ones they use are 🌸 🌈 📖 🌾 🌞 🌳.

We display here a overview of Natura - ES email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Pareo life 🌸' and '¡Cumplimos 30 tacos!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.naturaselection.com/es/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Natura - ES

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Natura - ES

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4184.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Natura - ES

 gets a score of

-4.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

en - Hawái - Crea - tus - Menos - en

Emoji use in subject lines

25.93
% of subject lines have emojis

Most popular emojis

🌸 - 🌈 - 📖 - 🌾 - 🌞 - 🌳

🌸 - 🌈 - 📖 - 🌾 - 🌞 - 🌳

Yes, these emojis are pretty. But what are their usage telling us? Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Natura - ES

with Panoramata

Featured Email Marketing Assets from

Natura - ES

Pareo life 🌸

Pareo life 🌸

Email from

Natura - ES

¡Cumplimos 30 tacos!

¡Cumplimos 30 tacos!

Email from

Natura - ES

From India with love: bolsas y neceseres 🌈

From India with love: bolsas y neceseres 🌈

Email from

Natura - ES

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Natura - ES

Natura - ES
Natura - ES

Unsere ergonomischen Sandalen sind ein unverzichtbares Accessoire für jeden Sommer ☀️

Das Must-have des Sommers

Das Must-have des Sommers

Feed Ad from

Natura - ES

Natura - ES
Natura - ES

Scopri la nuova collezione di pigiami 100% cotone. Anche per i più piccoli. Perché...Kids just wanna have fun!

Mini Me | Natura

Mini Me | Natura

Feed Ad from

Natura - ES

Natura - ES
Natura - ES

Entdecken Sie die neue Kollektion von Pyjamas aus 100 % Baumwolle. Auch für die Kleinen. Denn... Kids just wanna have fun!

Mini Me | Natura

Mini Me | Natura

Feed Ad from

Natura - ES

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.naturaselection.com/es/

Domain Rating

50
This is the overall metric that matters most, as it sets
Natura - ES
domain SEO authority.

It shows the power of
Natura - ES
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.naturaselection.com/es/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.naturaselection.com/es/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.naturaselection.com/es/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.naturaselection.com/es/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

73055
One of the most important metrics for
Natura - ES
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19693
) and their Domain Rating.

Total Keywords

19693
Why does this matter for
Natura - ES
SEO strategy? 

This is the total number of keywords where 
Natura - ES
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

837
The total number of domain who have a link to  
Natura - ES
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8550
What's a backlink? A link from another domain that redirect to  
Natura - ES
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8026

Backlinks NoFollow

2839

Backlinks Redirect

524

Backlinks Images

1270

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Natura - ES

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Nike France

Fashion

More details →

John Lewis & Partners

Fashion

More details →

Pangaia

Fashion

More details →

ENVT

Fashion

More details →

Flowrette

Accessories

More details →

Lulu and Georgia

Home

More details →

Related Insights

12 Questions To Ask When Hiring an Advertising Marketing Agency for E-commerce

Hiring the best talent is a byproduct of asking the right questions. If you are looking to hire an advertising marketing agency, there are questions you should ask upfront. 

Marketing
12 Questions To Ask When Hiring an Advertising Marketing Agency for E-commerce

How to monitor your competitors' activity on an automated dashboard

Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.

Marketing
How to monitor your competitors' activity on an automated dashboard

Maximize Your Customer Retention: the example of a Supplements brand Welcome Journey

Cuure is a supplement brand offering customized products and flexibility to their customers - making sure each one can find the right supplement for its budget. Today, we want to feature this brand’s Welcome Journey as we believe it’s the right balance between showing your proposition value, its benefits - and of course your products.

Marketing
Maximize Your Customer Retention: the example of a Supplements brand Welcome Journey

Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Accessories

brands overview

Accessories
brands →

Home

brands overview

Home
brands →

Ready to dive in?
Get started today.