Nutrafol

Marketing Strategy Breakdown

Logo of
Nutrafol
An overview of
Nutrafol
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Nutrafol

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Nutrafol ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Nutrafol could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

On Panoramata, we gather and analyze the entire Nutrafol email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The detox your hair needs to grow.' and '20% off | Memorial Day Exclusive'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://nutrafol.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Nutrafol

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Nutrafol

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1024.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nutrafol

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

Growth - Duo - is - here. - Your - to

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Nutrafol

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Featured Email Marketing Assets from

Nutrafol

The detox your hair needs to grow.

The detox your hair needs to grow.

Email from

Nutrafol

20% off | Memorial Day Exclusive

20% off | Memorial Day Exclusive

Email from

Nutrafol

How stress affects hair growth.

How stress affects hair growth.

Email from

Nutrafol

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Featured Ads and Paid Media Examples from

Nutrafol

Nutrafol
Nutrafol

You need a science-backed scalp care routine that can keep up with your summer plans. Our new mask, shampoo, and essence combat summer stressors for a balanced scalp and healthy hair all season long.

Target summer hair and scalp stressors.

Target summer hair and scalp stressors.

Feed Ad from

Nutrafol

Nutrafol
Nutrafol

Improve hair growth and scalp health. 🌱

Men's Full Support

Men's Full Support

Feed Ad from

Nutrafol

Nutrafol
Nutrafol

Improve hair growth and scalp health. 🌱

Men's Hairline Defender

Men's Hairline Defender

Feed Ad from

Nutrafol

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://nutrafol.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Nutrafol
domain SEO authority.

It shows the power of
Nutrafol
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://nutrafol.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://nutrafol.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://nutrafol.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://nutrafol.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

205310
One of the most important metrics for
Nutrafol
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
63605
) and their Domain Rating.

Total Keywords

63605
Why does this matter for
Nutrafol
SEO strategy? 

This is the total number of keywords where 
Nutrafol
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3093
The total number of domain who have a link to  
Nutrafol
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

64558
What's a backlink? A link from another domain that redirect to  
Nutrafol
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

64457

Backlinks NoFollow

13687

Backlinks Redirect

96

Backlinks Images

2612

Backlinks Frame

1

Backlinks Form

4

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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