Peak Design

Marketing Strategy Breakdown

Logo of
Peak Design
An overview of
Peak Design
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Peak Design

- Ecommerce marketing strategy

We'll explore here some marketing assets of Peak Design , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 19 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

Fun fact - they're using emojis in 29.17% of their emails - the main ones they use are 🪂 🚨 💆🏻 📸 🙅 🇯.

We display here a overview of Peak Design email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'S22 4 U?' and 'Wheely Right Stuff'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.peakdesign.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Peak Design

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
19.0
characters

What about

Peak Design

then?

With their average of

19

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1765.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Peak Design

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

alert - We - did - a - Please - U?

Emoji use in subject lines

29.17
% of subject lines have emojis

Most popular emojis

🪂 - 🚨 - 💆🏻 - 📸 - 🙅 - 🇯

🪂 - 🚨 - 💆🏻 - 📸 - 🙅 - 🇯

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Peak Design

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Featured Email Marketing Assets from

Peak Design

S22 4 U?

S22 4 U?

Email from

Peak Design

Wheely Right Stuff

Wheely Right Stuff

Email from

Peak Design

We did a bad thing.

We did a bad thing.

Email from

Peak Design

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Featured Ads and Paid Media Examples from

Peak Design

Peak Design
Peak Design

Rugged enough for any ride.

Precision-Machined, Guaranteed for Life

Precision-Machined, Guaranteed for Life

Feed Ad from

Peak Design

Peak Design
Peak Design

Impossibly thin. Incredibly capable.

Everyday Case featuring SlimLink

Everyday Case featuring SlimLink

Feed Ad from

Peak Design

Peak Design
Peak Design

Every freakin' way you interact with your phone, reimagined.

Feed Ad from

Peak Design

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.peakdesign.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Peak Design
domain SEO authority.

It shows the power of
Peak Design
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.peakdesign.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.peakdesign.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.peakdesign.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.peakdesign.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

148354
One of the most important metrics for
Peak Design
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
39543
) and their Domain Rating.

Total Keywords

39543
Why does this matter for
Peak Design
SEO strategy? 

This is the total number of keywords where 
Peak Design
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

6587
The total number of domain who have a link to  
Peak Design
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

103308
What's a backlink? A link from another domain that redirect to  
Peak Design
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

101854

Backlinks NoFollow

23509

Backlinks Redirect

523

Backlinks Images

17838

Backlinks Frame

5

Backlinks Form

864

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awesome ideas
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what my competitors are doing
in 30s"
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on competitors"
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