Peloton

Marketing Strategy Breakdown

Logo of
Peloton
An overview of
Peloton
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Peloton

- Ecommerce marketing strategy

You can access here some of the data we collect on Peloton ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 12.69% of their emails - the main ones they use are ✨ 🚨 ⏰ 🎁 ❤️ 🏆.

On Panoramata, we gather and analyze the entire Peloton email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Meet the new dream team.' and 'Discover all the ways Peloton can motivate you'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 81 on https://www.onepeloton.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Peloton

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
43.0
characters

What about

Peloton

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2153.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Peloton

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Price - Ever - on - the - No - Need

Emoji use in subject lines

12.69
% of subject lines have emojis

Most popular emojis

✨ - 🚨 - ⏰ - 🎁 - ❤️ - 🏆

✨ - 🚨 - ⏰ - 🎁 - ❤️ - 🏆

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Peloton

Featured Email Marketing Assets from

Peloton

Meet the new dream team.

Meet the new dream team.

Email from

Peloton

Discover all the ways Peloton can motivate you

Discover all the ways Peloton can motivate you

Email from

Peloton

4 Reasons You'll Love The Peloton Bike and Bike+

4 Reasons You'll Love The Peloton Bike and Bike+

Email from

Peloton

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Peloton

Featured Ads and Paid Media Assets from

Peloton

Peloton
Peloton

Feed Ad from

Peloton

Peloton
Peloton

Feed Ad from

Peloton

Peloton
Peloton

Feed Ad from

Peloton

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.onepeloton.com/

Domain Rating

81
This is the overall metric that matters most, as it sets
Peloton
domain SEO authority.

It shows the power of
Peloton
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.onepeloton.com/
, as their domain authority is
81
, their score can be considered under average.

Here, for
https://www.onepeloton.com/
, as their domain authority is
81
, their score can be considered average.

Here, for
https://www.onepeloton.com/
, as their domain authority is
81
, their score can be considered pretty good! 🙌

Here, for
https://www.onepeloton.com/
, as their domain authority is
81
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1178216
One of the most important metrics for
Peloton
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
62223
) and their Domain Rating.

Total Keywords

62223
Why does this matter for
Peloton
SEO strategy? 

This is the total number of keywords where 
Peloton
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

21018
The total number of domain who have a link to  
Peloton
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

473633
What's a backlink? A link from another domain that redirect to  
Peloton
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

472580

Backlinks NoFollow

52883

Backlinks Redirect

984

Backlinks Images

116865

Backlinks Frame

9

Backlinks Form

5

Need more assets?
Unlock all the assets on

Peloton

Softwares and Marketing eCommerce Stack

Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

Discover →More details →
Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →

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