Purple

Marketing Strategy Breakdown

Logo of
Purple
An overview of
Purple
Marketing Strategy data - their Email Marketing Strategy (some of their
Cordial.io
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Purple

- Ecommerce marketing strategy

There’s a lot to learn from Purple ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Purple improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Cordial.io .

Fun fact - they're using emojis in 60.0% of their emails - the main ones they use are ⚡ 🙌 ❤️ 😴 😮 ⏰.

We display here a overview of Purple email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Sleep cool on hot summer nights with Purple!' and 'The Purple Hybrid (AKA your dream mattress)'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://purple.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Purple

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Purple

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1024.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Purple

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Cordial.io

Most common words

team - in - comfort - You're - No - NIGHT

Emoji use in subject lines

60.0
% of subject lines have emojis

Most popular emojis

⚡ - 🙌 - ❤️ - 😴 - 😮 - ⏰

⚡ - 🙌 - ❤️ - 😴 - 😮 - ⏰

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Purple

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Featured Email Marketing Assets from

Purple

Sleep cool on hot summer nights with Purple!

Sleep cool on hot summer nights with Purple!

Email from

Purple

The Purple Hybrid (AKA your dream mattress)

The Purple Hybrid (AKA your dream mattress)

Email from

Purple

Get the most out of staying in bed 🛏️

Get the most out of staying in bed 🛏️

Email from

Purple

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Featured Ads and Paid Media Examples from

Purple

Purple
Purple

As low as 0% APR

As low as 0% APR

Feed Ad from

Purple

Purple
Purple

Say 'goodnight' to sleeping hot 🔥 with Purple products—designed to dissipate heat.

Cooler Summers Start Here

Cooler Summers Start Here

Feed Ad from

Purple

Purple
Purple

The time has never been better to add the extreme comfort of the GelFlex™ Grid to your nightly routine. 🥱 💤

Limited Time Offer

Limited Time Offer

Feed Ad from

Purple

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://purple.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Purple
domain SEO authority.

It shows the power of
Purple
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://purple.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://purple.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://purple.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://purple.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

513295
One of the most important metrics for
Purple
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
197915
) and their Domain Rating.

Total Keywords

197915
Why does this matter for
Purple
SEO strategy? 

This is the total number of keywords where 
Purple
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9437
The total number of domain who have a link to  
Purple
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1764
What's a backlink? A link from another domain that redirect to  
Purple
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1779

Backlinks NoFollow

312

Backlinks Redirect

0

Backlinks Images

675

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Artsai

Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Craft

Craft

Craft is a flexible CMS system designed by Pixel & Tonic.

cms

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Digioh

Digioh

Lead generation system with targeting.

analytics

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Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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, all in one"
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awesome ideas
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what my competitors are doing
in 30s"
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