Retrospec

Marketing Strategy Breakdown

Logo of
Retrospec
An overview of
Retrospec
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Retrospec

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Retrospec? You're in the right place!

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Retrospec could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 82.47% of their emails - the main ones they use are ⚡ 🚲 🚨 ⭐ 🛹 ☀️.

On Panoramata, we gather and analyze the entire Retrospec email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Make a splash 💦' and 'The destination is only half the fun...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://retrospec.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Retrospec

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Retrospec

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1004.12
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Retrospec

 gets a score of

-0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

many - fall - hues - Gift - Bike - a

Emoji use in subject lines

82.47
% of subject lines have emojis

Most popular emojis

⚡ - 🚲 - 🚨 - ⭐ - 🛹 - ☀️

⚡ - 🚲 - 🚨 - ⭐ - 🛹 - ☀️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Retrospec

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Featured Email Marketing Assets from

Retrospec

Make a splash 💦

Make a splash 💦

Email from

Retrospec

The destination is only half the fun...

The destination is only half the fun...

Email from

Retrospec

🚨 New Product Alert 🚨

🚨 New Product Alert 🚨

Email from

Retrospec

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Featured Ads and Paid Media Examples from

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Feed Ad from

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Feed Ad from

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Retrospec
Retrospec

Feed Ad from

Retrospec

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://retrospec.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Retrospec
domain SEO authority.

It shows the power of
Retrospec
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://retrospec.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://retrospec.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://retrospec.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://retrospec.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

37515
One of the most important metrics for
Retrospec
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
27861
) and their Domain Rating.

Total Keywords

27861
Why does this matter for
Retrospec
SEO strategy? 

This is the total number of keywords where 
Retrospec
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1665
The total number of domain who have a link to  
Retrospec
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13034
What's a backlink? A link from another domain that redirect to  
Retrospec
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12841

Backlinks NoFollow

2939

Backlinks Redirect

167

Backlinks Images

4746

Backlinks Frame

0

Backlinks Form

25

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, all in one"
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what my competitors are doing
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on competitors"
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