Standard Dose

- Ecommerce marketing strategy

You can access here some of the data we collect on Standard Dose ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Standard Dose could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 57.66% of their emails - the main ones they use are 📅 💸 ❤️ 👀 ✨ 🎉.

We display here a overview of Standard Dose email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'These cotton rounds are 100% compostable' and '1️⃣ more day!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://standarddose.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Standard Dose

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

32.0

characters

What about

Standard Dose

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1515.12

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-2.8

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Standard Dose

gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Health - Day - SPF? - In - Re: - a

Emoji use in subject lines

57.66

% of subject lines have emojis

Featured Email Marketing Assets from

Standard Dose

These cotton rounds are 100% compostable

Email from

Standard Dose

1️⃣ more day!

Email from

Standard Dose

Today Only: Earn 200 points for joining The Space 🥳

Email from

Standard Dose

Featured Ads and Paid Media Assets from

Standard Dose

Feed Ad from

Standard Dose

Feed Ad from

Standard Dose

Feed Ad from

Standard Dose

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://standarddose.com/

Domain Rating

This is the overall metric that matters most, as it sets

Standard Dose

domain SEO authority.

It shows the power of

Standard Dose

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://standarddose.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://standarddose.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://standarddose.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://standarddose.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10984

One of the most important metrics for

Standard Dose

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

11288

) and their Domain Rating.

Total Keywords

11288

Why does this matter for

Standard Dose

SEO strategy?

This is the total number of keywords where

Standard Dose

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1176

The total number of domain who have a link to

Standard Dose

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to

Standard Dose

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Standard Dose

Marketing Strategy Breakdown

Standard Dose

- Ecommerce marketing strategy

Standard Dose

: Email Marketing and Advertising Statistics

Need more data?Unlock all the data about

Standard Dose

Featured Email Marketing Assets from

Standard Dose

Download our free 104 Email Marketing Ideas playbook, including

Standard Dose

Featured Ads and Paid Media Assets from

Standard Dose

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://standarddose.com/

Need more assets?Unlock all the assets on

Standard Dose

Softwares and Marketing eCommerce Stack

Ready to dive in?Get started today.

People are also tracking these brands marketing strategy

Related Insights

40 Discount eCommerce & Promotion Ideas (+ Examples)

How to Spy on ecommerce Competitors

5 Ways to Detect, Save, Organize and Learn from your Competitors Marketing Strategy

Summer Email Marketing Ideas And Templates Ready To Use!

How to Create Your Own Swipe File and Keep the Best and Most Effective Emails and Ads

Related Industries

Supplements

brands overview

Health & Wellness

brands overview

Ready to dive in?Get started today.

Need more data?
Unlock all the data about

Need more assets?
Unlock all the assets on

Ready to dive in?
Get started today.

Ready to dive in?
Get started today.