On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Stoggles.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Stoggles team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 51.43% of their emails - the main ones they use are 🤓 🎁 👊 🎓 👓 🚨.
On Panoramata, we gather and analyze the entire Stoggles email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'For your graduate 🎓' and '20% off starts now!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://wearstoggles.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Stoggles
then?
With their average of
25
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Stoggles
gets a score of
-3.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
t - Play - Around - That - Our - we
Emoji use in subject lines
Most popular emojis
🤓 - 🎁 - 👊 - 🎓 - 👓 - 🚨
🤓 - 🎁 - 👊 - 🎓 - 👓 - 🚨
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
For your graduate 🎓
Email from
Stoggles
20% off starts now!
Email from
Stoggles
20% ends tonight!
Email from
Stoggles
Feed Ad from
Stoggles
Feed Ad from
Stoggles
Feed Ad from
Stoggles
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
Discover →More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →Bold Custom Pricing
Offer VIP and wholesale pricing options on Shopify from Bold.
shop
Discover →More details →
Bold Commerce
Shopify app development and partner to help increase sales. Previously Shappify.
analytics
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →
Global-e
Global-e enables seamless cross-border e-commerce for retailers that want to sell internationally.
shop
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →
Intercom
Intercom is a customer relationship management and messaging tool for web app owners
widgets
Discover →More details →Intercom for Shopify
Use Intercom Engage or Respond to engage, support and convert your users at scale.
shop
Discover →More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Don’t lose conversion before your very eyes. Since the competition is ramped up with more players in the market and stronger strategies in place, eyewear brands need an increased engagement rate to drive more sales. In this article, we’ll share advertising tips from some of the biggest names in the eyewear industry.
Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let's analyze how they are structured as we show you some great examples from brands we love.
How to Create An Email Marketing Calendar With Panoramata in 10 Minutes (with Examples)
Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.
