Sugarbreak

Marketing Strategy Breakdown

Logo of
Sugarbreak
An overview of
Sugarbreak
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Sugarbreak

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Sugarbreak ecommerce marketing strategy - and from other brands from the Health & Wellness industry.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Sugarbreak team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 27.27% of their emails - the main ones they use are 🍫 🎃 🎯 👊.

We display here a overview of Sugarbreak email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'You left something behind!' and 'Need a double take?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://www.sugarbreak.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Sugarbreak

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Sugarbreak

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3100.40
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sugarbreak

 gets a score of

-0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

We - Can - Help - You - Kick - Live

Emoji use in subject lines

27.27
% of subject lines have emojis

Most popular emojis

🍫 - 🎃 - 🎯 - 👊

🍫 - 🎃 - 🎯 - 👊

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Sugarbreak

Featured Email Marketing Assets from

Sugarbreak

You left something behind!

You left something behind!

Email from

Sugarbreak

Need a double take?

Need a double take?

Email from

Sugarbreak

Why This Month Matters

Why This Month Matters

Email from

Sugarbreak

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Sugarbreak

Featured Ads and Paid Media Assets from

Sugarbreak

Sugarbreak
Sugarbreak

Feed Ad from

Sugarbreak

Sugarbreak
Sugarbreak

Feed Ad from

Sugarbreak

Sugarbreak
Sugarbreak

Feed Ad from

Sugarbreak

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.sugarbreak.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
Sugarbreak
domain SEO authority.

It shows the power of
Sugarbreak
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.sugarbreak.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://www.sugarbreak.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://www.sugarbreak.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://www.sugarbreak.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1389
One of the most important metrics for
Sugarbreak
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
782
) and their Domain Rating.

Total Keywords

782
Why does this matter for
Sugarbreak
SEO strategy? 

This is the total number of keywords where 
Sugarbreak
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

182
The total number of domain who have a link to  
Sugarbreak
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2755
What's a backlink? A link from another domain that redirect to  
Sugarbreak
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2745

Backlinks NoFollow

292

Backlinks Redirect

10

Backlinks Images

4

Backlinks Frame

0

Backlinks Form

0

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Sugarbreak

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Littledata

Littledata

Google Anayltics toolbox software.

analytics

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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RevenueHunt

RevenueHunt

Product recommendation quiz for personal shopper experiences.

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →

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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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brands →

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