There’s a lot to learn from Tuft & Paw ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Tuft & Paw team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 40.54% of their emails - the main ones they use are 🙀 😻 👀 💩 😸 💥.
We display here a overview of Tuft & Paw email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Two in one' and 'Litter boxes your cat will love'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://www.tuftandpaw.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Tuft & Paw
then?
With their average of
25
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Tuft & Paw
gets a score of
-2.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
back - Wait - 'til - you - No - is
Emoji use in subject lines
Most popular emojis
🙀 - 😻 - 👀 - 💩 - 😸 - 💥
🙀 - 😻 - 👀 - 💩 - 😸 - 💥
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Two in one
Email from
Tuft & Paw
Litter boxes your cat will love
Email from
Tuft & Paw
Blink and you might miss it
Email from
Tuft & Paw
Feed Ad from
Tuft & Paw
Feed Ad from
Tuft & Paw
Feed Ad from
Tuft & Paw
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
Discover →More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →
Stamped
Loyalty, Ratings and Reviews for ecommerce websites.
Loyalty and Reviews
Discover →More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
Discover →More details →Back In Stock Appikon
Lets shoppers subscribe to upcoming products and out of stock products.
shop
Discover →More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
Discover →More details →Clever eCommerce
App to improve eCommerce Google Adwords App performance.
shop
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.
Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable.
Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.
Welcome to the era where artificial intelligence (AI) isn't just a futuristic concept; it's a groundbreaking tool in business. What better way to gain that knowledge than by harnessing the capabilities of AI in your competitive analysis efforts? In this article, we're going to explore 10 ingenious ways you can leverage AI to supercharge your competitive analysis.
