BIXBI

Marketing Strategy Breakdown

Logo of

BIXBI

An overview of

BIXBI

Marketing Strategy data - their Email Marketing Strategy (some of their

Hubspot

emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same

Pet

ecommerce industry.

Visit their website →

Our analysis
Email Marketing and Advertising
Email Examples
Ad Examples
Video Analysis
SEO and Organic
Marketing Softwares
Related brands
Insights
Related industries

BIXBI

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for BIXBI? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help BIXBI improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Hubspot (yeah, who knew Hubspot was trying to enter ecommerce? Well, they have solutions with integrations to Shopify, so you can use their well known CRM).

On Panoramata, we gather and analyze the entire BIXBI email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'BIXBI Digital DROOL | Adventure Cats' and 'BIXBI Digital DROOL | Soldiers of Scent'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://bixbipet.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

BIXBI

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

38.0

characters

What about

BIXBI

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1898.33

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-4.1

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BIXBI

gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Hubspot

Most common words

Adventure - Cats - BIXBI - Digital - BIXBI - An

Emoji use in subject lines

0.0

% of subject lines have emojis

Featured Email Marketing Assets from

BIXBI

BIXBI Digital DROOL | Adventure Cats

Email from

BIXBI

BIXBI Digital DROOL | Soldiers of Scent

Email from

BIXBI

BIXBI Digital DROOL | An Unlikely Truffle Dog

Email from

BIXBI

Featured Ads and Paid Media Assets from

BIXBI

Feed Ad from

BIXBI

Feed Ad from

BIXBI

Feed Ad from

BIXBI

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bixbipet.com/

Domain Rating

This is the overall metric that matters most, as it sets

BIXBI

domain SEO authority.

It shows the power of

BIXBI

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://bixbipet.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://bixbipet.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://bixbipet.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://bixbipet.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3704

One of the most important metrics for

BIXBI

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

4162

) and their Domain Rating.

Total Keywords

4162

Why does this matter for

BIXBI

SEO strategy?

This is the total number of keywords where

BIXBI

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

706

The total number of domain who have a link to

BIXBI

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to

BIXBI

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

BIXBI

Marketing Strategy Breakdown

BIXBI

- Ecommerce marketing strategy

BIXBI

: Email Marketing and Advertising Statistics

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BIXBI

Featured Email Marketing Assets from

BIXBI

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BIXBI

Featured Ads and Paid Media Assets from

BIXBI

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bixbipet.com/

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BIXBI

Softwares and Marketing eCommerce Stack

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