BIXBI

Marketing Strategy Breakdown

Logo of
BIXBI
An overview of
BIXBI
Marketing Strategy data - their Email Marketing Strategy (some of their
Hubspot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

BIXBI

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for BIXBI? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help BIXBI improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Hubspot (yeah, who knew Hubspot was trying to enter ecommerce? Well, they have solutions with integrations to Shopify, so you can use their well known CRM).

On Panoramata, we gather and analyze the entire BIXBI email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'BIXBI Digital DROOL | Adventure Cats' and 'BIXBI Digital DROOL | Soldiers of Scent'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://bixbipet.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

BIXBI

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

BIXBI

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1898.33
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BIXBI

 gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Hubspot

Most common words

Adventure - Cats - BIXBI - Digital - BIXBI - An

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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BIXBI

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Featured Email Marketing Assets from

BIXBI

BIXBI Digital DROOL | Adventure Cats

BIXBI Digital DROOL | Adventure Cats

Email from

BIXBI

BIXBI Digital DROOL | Soldiers of Scent

BIXBI Digital DROOL | Soldiers of Scent

Email from

BIXBI

BIXBI Digital DROOL | An Unlikely Truffle Dog

BIXBI Digital DROOL | An Unlikely Truffle Dog

Email from

BIXBI

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Featured Ads and Paid Media Examples from

BIXBI

BIXBI
BIXBI

Feed Ad from

BIXBI

BIXBI
BIXBI

Feed Ad from

BIXBI

BIXBI
BIXBI

Feed Ad from

BIXBI

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bixbipet.com/

Domain Rating

42
This is the overall metric that matters most, as it sets
BIXBI
domain SEO authority.

It shows the power of
BIXBI
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bixbipet.com/
, as their domain authority is
42
, their score can be considered under average.

Here, for
https://bixbipet.com/
, as their domain authority is
42
, their score can be considered average.

Here, for
https://bixbipet.com/
, as their domain authority is
42
, their score can be considered pretty good! 🙌

Here, for
https://bixbipet.com/
, as their domain authority is
42
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3704
One of the most important metrics for
BIXBI
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4162
) and their Domain Rating.

Total Keywords

4162
Why does this matter for
BIXBI
SEO strategy? 

This is the total number of keywords where 
BIXBI
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

706
The total number of domain who have a link to  
BIXBI
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
BIXBI
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

3

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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AWIN

AWIN

Affiliate tracking application.

ads

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Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Ensighten

Ensighten

Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.

widgets

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Gravity Forms

Gravity Forms

Contact Forms for WordPress.

widgets

Discover →More details →
Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →

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BIXBI

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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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