Average subject length
25
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
31.8
kB
Average email weight in kB. Lighter emails need less data to load.
Usual sending provider
Shopify
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
0.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
Subscription - Account - Your - Waldo - Confirm - Verify
Words appearing most often in the sampled subject lines.
Domain rating
31
/ 100
Lower authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
12782
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
1035
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
478
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
1491
Total links from other websites pointing to this brand.
Text backlinks
1446
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
714
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
45
Backlinks that lead to the brand through a redirect.
Image backlinks
140
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
0
Links recorded through HTML form actions.
Explore more brands in these industries
Here are some marketing takeaways for Waldo.
The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Waldo team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
We display here a overview of Waldo email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'Verify Your Waldo Account'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://www.hiwaldo.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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![How to Introduce Someone to your Brand with Email Marketing [Examples & tips]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/6369544d53c25e4496d70248_welcome%20email.jpg)
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