Weiss

Marketing Strategy Breakdown

Logo of
Weiss
An overview of
Weiss
Marketing Strategy data - their Email Marketing Strategy (some of their
Omnisend
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Weiss

- Ecommerce marketing strategy

There’s a lot to learn from Weiss ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Their ecommerce email marketing strategy seems to be ok, regarding some of the datapoints we collected (we display some here, but not all of them). On average for every brand within the platform, we gather an Email Performance Score. For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Omnisend .

We display here a overview of Weiss email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, one of them was 'Welcome into the Weiss Watch Company Workshop'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://weisswatchcompany.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Weiss

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
45.0
characters

What about

Weiss

then?

With their average of

45

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

235.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Weiss

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Omnisend

Most common words

the - Workshop - Watch - Company - Welcome - Weiss

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Weiss

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Featured Email Marketing Assets from

Weiss

Welcome into the Weiss Watch Company Workshop

Welcome into the Weiss Watch Company Workshop

Email from

Weiss

Email from

Weiss

Email from

Weiss

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Featured Ads and Paid Media Examples from

Weiss

Weiss
Weiss

Feed Ad from

Weiss

Weiss
Weiss

Feed Ad from

Weiss

Weiss
Weiss

Feed Ad from

Weiss

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://weisswatchcompany.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Weiss
domain SEO authority.

It shows the power of
Weiss
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://weisswatchcompany.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://weisswatchcompany.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://weisswatchcompany.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://weisswatchcompany.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5964
One of the most important metrics for
Weiss
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1290
) and their Domain Rating.

Total Keywords

1290
Why does this matter for
Weiss
SEO strategy? 

This is the total number of keywords where 
Weiss
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

641
The total number of domain who have a link to  
Weiss
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3597
What's a backlink? A link from another domain that redirect to  
Weiss
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3548

Backlinks NoFollow

1563

Backlinks Redirect

10

Backlinks Images

199

Backlinks Frame

0

Backlinks Form

39

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Softwares and Marketing eCommerce Stack

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Omnisend

Top Level eCommerce Marketing Automation platform

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Beeketing for Shopify

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Drawbridge

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analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Messenger Channel

Messenger Channel

Provides customer support from Messenger.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →

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, all in one"
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in 30s"
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"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Watches

brands overview

A watch is a portable timepiece intended to be carried or worn by a person. In the watch industry, creating an enticing and attractive brand is essential. People tend to be picky when it comes to selecting a suitable watch for their outfits. Men especially find it fascinating to get an attractive and luxury watch that matches their professional outlook.

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brands overview

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