Yumi

Marketing Strategy Breakdown

Logo of
Yumi
An overview of
Yumi
Marketing Strategy data - their Email Marketing Strategy (some of their
Iterable
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Yumi

- Ecommerce marketing strategy

There’s a lot to learn from Yumi ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Yumi could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .

Fun fact - they're using emojis in 47.34% of their emails - the main ones they use are 👶 🎁 👀 🥄 ⏰ 📦.

We display here a overview of Yumi email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Ends today! 50% off your first order' and 'Weekend deal: Try Yumi for free!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://helloyumi.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Yumi

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Yumi

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

452.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Yumi

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Iterable

Most common words

a - fresh - start? - $35 - POP - OFF

Emoji use in subject lines

47.34
% of subject lines have emojis

Most popular emojis

👶 - 🎁 - 👀 - 🥄 - ⏰ - 📦

👶 - 🎁 - 👀 - 🥄 - ⏰ - 📦

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Yumi

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Featured Email Marketing Assets from

Yumi

Ends today! 50% off your first order

Ends today! 50% off your first order

Email from

Yumi

Weekend deal: Try Yumi for free!

Weekend deal: Try Yumi for free!

Email from

Yumi

Your 8 free jars are waiting!

Your 8 free jars are waiting!

Email from

Yumi

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Featured Ads and Paid Media Examples from

Yumi

Yumi
Yumi

Handpicked by nutritionists with all-organic fruits & vegetables. It's no wonder we're certified by the Clean Label Project. Now enjoy 50% off your first box with MOM50.

Feed Ad from

Yumi

Yumi
Yumi

Handpicked by nutritionists with all-organic fruits & vegetables. It's no wonder we're certified by the Clean Label Project. Now enjoy 50% off your first box with MOM50.

The Baby Food You Can Trust

The Baby Food You Can Trust

Feed Ad from

Yumi

Yumi
Yumi

Notice the empty jar of @yumi apples 😏 He wanted more 🤣🥰 that's what that big smile is about! #ad

Yumi - This is Baby Food Now

Yumi - This is Baby Food Now

Feed Ad from

Yumi

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://helloyumi.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
Yumi
domain SEO authority.

It shows the power of
Yumi
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://helloyumi.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://helloyumi.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://helloyumi.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://helloyumi.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

65850
One of the most important metrics for
Yumi
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8333
) and their Domain Rating.

Total Keywords

8333
Why does this matter for
Yumi
SEO strategy? 

This is the total number of keywords where 
Yumi
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

436
The total number of domain who have a link to  
Yumi
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13223
What's a backlink? A link from another domain that redirect to  
Yumi
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12513

Backlinks NoFollow

6117

Backlinks Redirect

708

Backlinks Images

1776

Backlinks Frame

0

Backlinks Form

0

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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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