Andie

Marketing Strategy Breakdown

Logo of
Andie

Luxury one piece swimsuits and bikinis made for women, by women in sizes XS - XXXL. Our Fit Experts help find your perfect swimsuit. Try your swimsuit on at home with free exchanges and free returns. Coverage, compression and support exactly where you want it.

An overview of
Andie
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Andie

- Ecommerce marketing strategy

There’s a lot to learn from Andie ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Andie team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.38% of their emails - the main ones they use are ♀️ 🏄 🐍.

On Panoramata, we gather and analyze the entire Andie email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Last Chance to Buy More Save More' and 'Oh snap!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://andieswim.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Andie

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Andie

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1638.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Andie

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Blush - UP - TO - 70% - LAST - paradise

Emoji use in subject lines

1.38
% of subject lines have emojis

Most popular emojis

♀️ - 🏄 - 🐍

♀️ - 🏄 - 🐍

Yes, these emojis are pretty. But what are their usage telling us? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Andie

with Panoramata

Featured Email Marketing Assets from

Andie

Last Chance to Buy More Save More

Last Chance to Buy More Save More

Email from

Andie

Oh snap!

Oh snap!

Email from

Andie

You'd look *so* good in this suit

You'd look *so* good in this suit

Email from

Andie

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Featured Ads and Paid Media Examples from

Andie

Andie
Andie

Find out why People called this black one-piece "The suit that made them fall in love with swimwear again!"

Your Swim Search is Over.

Your Swim Search is Over.

Feed Ad from

Andie

Andie
Andie

Swimwear that you can count on - for all life's moments. Mom tested and mom approved.

Mom-Approved Swimwear

Mom-Approved Swimwear

Feed Ad from

Andie

Andie
Andie

Find out why People called this black one-piece "The suit that made them fall in love with swimwear again!"

Your Swim Search is Over.

Your Swim Search is Over.

Feed Ad from

Andie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://andieswim.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Andie
domain SEO authority.

It shows the power of
Andie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://andieswim.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://andieswim.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://andieswim.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://andieswim.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

26660
One of the most important metrics for
Andie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5652
) and their Domain Rating.

Total Keywords

5652
Why does this matter for
Andie
SEO strategy? 

This is the total number of keywords where 
Andie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1355
The total number of domain who have a link to  
Andie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

10588
What's a backlink? A link from another domain that redirect to  
Andie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

10436

Backlinks NoFollow

5451

Backlinks Redirect

149

Backlinks Images

3460

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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BigCommerce

BigCommerce

Shopping cart functionality provides features such as multi-channel retailing, mobile commerce, SEO and upselling.

shop

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Braintree

Braintree

Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.

payment

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Related Industries

Swimwear

brands overview

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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