Lagatta

Marketing Strategy Breakdown

Logo of
Lagatta

Lagatta makes activewear that isn't boring, for women who don't let age define them. Because adventure has no age limit. It’s a life-long thing. It’s a Lagatta thing.

An overview of
Lagatta
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Lagatta

- Ecommerce marketing strategy

You can access here some of the data we collect on Lagatta ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Lagatta could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ♀️ 🛒 🏄 🧘 🌏.

On Panoramata, we gather and analyze the entire Lagatta email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Feel Supported; Feel Fabulous' and 'To ship or not to ship 🛳'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 5 on https://www.lagatta.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Lagatta

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Lagatta

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1151.33
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lagatta

 gets a score of

0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Feel - Supported; - Feel - Fabulous - Good - has

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

♀️ - 🛒 - 🏄 - 🧘 - 🌏

♀️ - 🛒 - 🏄 - 🧘 - 🌏

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lagatta

Featured Email Marketing Assets from

Lagatta

Feel Supported; Feel Fabulous

Feel Supported; Feel Fabulous

Email from

Lagatta

To ship or not to ship 🛳

To ship or not to ship 🛳

Email from

Lagatta

Help us design your dream activewear!

Help us design your dream activewear!

Email from

Lagatta

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Lagatta

Featured Ads and Paid Media Assets from

Lagatta

Lagatta
Lagatta

Feed Ad from

Lagatta

Lagatta
Lagatta

Feed Ad from

Lagatta

Lagatta
Lagatta

Feed Ad from

Lagatta

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.lagatta.com/

Domain Rating

5
This is the overall metric that matters most, as it sets
Lagatta
domain SEO authority.

It shows the power of
Lagatta
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.lagatta.com/
, as their domain authority is
5
, their score can be considered under average.

Here, for
https://www.lagatta.com/
, as their domain authority is
5
, their score can be considered average.

Here, for
https://www.lagatta.com/
, as their domain authority is
5
, their score can be considered pretty good! 🙌

Here, for
https://www.lagatta.com/
, as their domain authority is
5
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

102
One of the most important metrics for
Lagatta
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19
) and their Domain Rating.

Total Keywords

19
Why does this matter for
Lagatta
SEO strategy? 

This is the total number of keywords where 
Lagatta
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

49
The total number of domain who have a link to  
Lagatta
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

114
What's a backlink? A link from another domain that redirect to  
Lagatta
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

113

Backlinks NoFollow

37

Backlinks Redirect

0

Backlinks Images

21

Backlinks Frame

1

Backlinks Form

0

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Lagatta

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Clearpay

Clearpay

Clearpay is a buy now pay later service from Australian company AfterPay.

payment

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Omnisend

Omnisend

eCommerce Marketing Automation platform.

analytics

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

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Section Feed by Maestrooo

Section Feed by Maestrooo

Showcase your Instagram feed on Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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