Average subject length
48
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
276.25
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-7.8
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Shopify
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
1.81
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
EVERYTHING - until - midnight - tonight - THIS - New
Words appearing most often in the sampled subject lines.
Most popular emojis
🎉 - 💐 - 🌷 - ☘️ - 🥳
Emojis appearing most often in the sampled subject lines.
Domain rating
58
/ 100
Moderate authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
10266
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
1461
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
1164
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
17773
Total links from other websites pointing to this brand.
Text backlinks
17423
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
3270
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
304
Backlinks that lead to the brand through a redirect.
Image backlinks
5731
Backlinks attached to images rather than text.
Frame backlinks
23
Backlinks recorded inside embedded frames.
Form backlinks
6
Links recorded through HTML form actions.
Explore more brands in these industries
We'll explore here some marketing assets of BioTRUST , especially regarding their ecommerce email marketing strategy.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -7,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 48 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
Fun fact - they're using emojis in 1.81% of their emails - the main ones they use are 🎉 💐 🌷 ☘️ 🥳.
On Panoramata, we gather and analyze the entire BioTRUST email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Take 500mg of THIS for a Leaky Gut (and you're set)' and 'Dark Spots & Old-Looking Skin… GONE!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.biotrust.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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