Diggs
Marketing Strategy Breakdown

Logo of
Diggs
An overview of
Diggs
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Pet
ecommerce industry.

Diggs
Ecommerce Marketing Strategy

There’s a lot to learn from Diggs ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Diggs team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Diggs email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Save 15% sitewide' and 'Get to know us better!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.diggs.pet/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Diggs
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Diggs

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1076.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Diggs

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

savings - Things - We - re - Save - 15%

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Diggs

with Panoramata

Featured Email Marketing Assets from

Diggs

Save 15% sitewide

Save 15% sitewide

Email from

Diggs

Get to know us better!

Get to know us better!

Email from

Diggs

Things We're Digging

Things We're Digging

Email from

Diggs

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Diggs

Diggs
Diggs

Our fan-favorite revolutionary crate is back in stock!

Free Shipping

Free Shipping

Feed Ad from

Diggs

Diggs
Diggs

We made the Puppy Starter Pack to make your life easier. Get 10% off when you bundle our award-winning Revol Dog Crate, Snooz Crate Pad, and Groov Training Aid.

Shop The Puppy Starter Pack

Shop The Puppy Starter Pack

Feed Ad from

Diggs

Diggs
Diggs

Upgrade to Revol Today

Upgrade to Revol Today

Feed Ad from

Diggs

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.diggs.pet/

Domain Rating

59
This is the overall metric that matters most, as it sets
Diggs
domain SEO authority.

It shows the power of
Diggs
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.diggs.pet/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.diggs.pet/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.diggs.pet/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.diggs.pet/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12522
One of the most important metrics for
Diggs
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9011
) and their Domain Rating.

Total Keywords

9011
Why does this matter for
Diggs
SEO strategy? 

This is the total number of keywords where 
Diggs
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Diggs
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6977
What's a backlink? A link from another domain that redirect to  
Diggs
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6974

Backlinks NoFollow

5215

Backlinks Redirect

3

Backlinks Images

375

Backlinks Frame

0

Backlinks Form

0

Next live session: How to Find your Competitors' Landing Pages

Upcoming Learning Session - Online Webinar - 11th Dec.
Join us for an exclusive event where you’ll uncover and analyze your competitors' landing pages and funnels, so you can get the best inspiration, spy on their marketing strategies and improve your own ROI!

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
Affirm

Affirm

Monthly payment option for purchases.

payment

More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
AWIN

AWIN

Affiliate tracking application.

ads

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →

Discover the best way to track brands (like

Diggs

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Dog is Human

Pet

More details →

Bark Box

Pet

More details →

Royal Canin - ES

Pet

More details →

Meow Mix

Pet

More details →

Hill’s Pet Nutrition - EN

Pet

More details →

Related Insights

A Comprehensive Guide to Find Competitors and Analyze Their Ads

In today's fast-paced eCommerce landscape, keeping an eye on your competition is crucial for any brand. By analyzing their advertising strategies, you can gain valuable insights and stay on top of the latest trends and practices.

Marketing
A Comprehensive Guide to Find Competitors and Analyze Their Ads

How Can You See What A Competitor Has Done Last Year?

As a marketer, you can get wiser with each passing year. This is especially true if you gain knowledge and understanding of your market and competition by looking back at what happened last year. Do you know that you can get a year's worth of wisdom on a single platform? In this article, we'll show you important techniques you can use to refine your approach and gain a competitive edge regardless of your industry.

Marketing
How Can You See What A Competitor Has Done Last Year?

Food Industry Email Subject Line Inspiration to Drive Opens

Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer. 

Marketing
Food Industry Email Subject Line Inspiration to Drive Opens

Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

Ready to dive in?
Get started today.