Buffy

Marketing Strategy Breakdown

Logo of
Buffy
An overview of
Buffy
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Buffy

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Buffy? You're in the right place!

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Buffy team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 5.56% of their emails - the main ones they use are 🚨 🍂 🌈 ⚠️.

On Panoramata, we gather and analyze the entire Buffy email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Memorial Day Sale Starts Now!' and 'The Comfy Possibilities Are Endless'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://buffy.co/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Buffy

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Buffy

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2475.03
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Buffy

 gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

washable - Four - NEW - reasons - A - A

Emoji use in subject lines

5.56
% of subject lines have emojis

Most popular emojis

🚨 - 🍂 - 🌈 - ⚠️

🚨 - 🍂 - 🌈 - ⚠️

Let's take a moment to review their emoji use. Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Buffy

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Featured Email Marketing Assets from

Buffy

Memorial Day Sale Starts Now!

Memorial Day Sale Starts Now!

Email from

Buffy

The Comfy Possibilities Are Endless

The Comfy Possibilities Are Endless

Email from

Buffy

Last Day to Save 15% Off

Last Day to Save 15% Off

Email from

Buffy

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Featured Ads and Paid Media Examples from

Buffy

Buffy
Buffy

Feed Ad from

Buffy

Buffy
Buffy

Feed Ad from

Buffy

Buffy
Buffy

Hot sleepers rejoice 🔥 Get 15% OFF now during our Summer Sale! 📦 Try at home risk- free—plus get free shipping and returns

🔥 15% OFF Summer Sale

🔥 15% OFF Summer Sale

Feed Ad from

Buffy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://buffy.co/

Domain Rating

62
This is the overall metric that matters most, as it sets
Buffy
domain SEO authority.

It shows the power of
Buffy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://buffy.co/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://buffy.co/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://buffy.co/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://buffy.co/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

23609
One of the most important metrics for
Buffy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5600
) and their Domain Rating.

Total Keywords

5600
Why does this matter for
Buffy
SEO strategy? 

This is the total number of keywords where 
Buffy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2145
The total number of domain who have a link to  
Buffy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13917
What's a backlink? A link from another domain that redirect to  
Buffy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13795

Backlinks NoFollow

6416

Backlinks Redirect

62

Backlinks Images

1779

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Klaviyo

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Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

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Contentful

A headless CMS with an API at its core.

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

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Precision audience targeting technology. Now Linkedin Ads.

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Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

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Gatsby JS

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Modern website and web apps generator for React.

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

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Google AdWords Conversion

Adwords conversion tracking code.

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awesome ideas
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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