Average subject length
28
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
2475.03
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-0.6
Moderate spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Klaviyo
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
5.56
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
washable - Four - NEW - reasons - A - A
Words appearing most often in the sampled subject lines.
Most popular emojis
🚨 - 🍂 - 🌈 - ⚠️
Emojis appearing most often in the sampled subject lines.
Domain rating
62
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
23609
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
5600
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
2145
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
13917
Total links from other websites pointing to this brand.
Text backlinks
13795
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
6416
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
62
Backlinks that lead to the brand through a redirect.
Image backlinks
1779
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
0
Links recorded through HTML form actions.
Explore more brands in these industries
You're looking for Email Ecommerce Marketing data for Buffy? You're in the right place!
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Buffy team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 5.56% of their emails - the main ones they use are 🚨 🍂 🌈 ⚠️.
On Panoramata, we gather and analyze the entire Buffy email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Memorial Day Sale Starts Now!' and 'The Comfy Possibilities Are Endless'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://buffy.co/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1-minute signup, no credit card required
with Mehdi, our founder
.png)
