We'll explore here some marketing assets of Caramba , especially regarding their ecommerce email marketing strategy.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Caramba team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 6.25% of their emails - the main ones they use are 😢.

On Panoramata, we gather and analyze the entire Caramba email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Store Closing Sale' and 'Still considering Caramba?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 14 on https://caramba.store/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.